Position Summary:

AVIXA is seeking a Vice President of Sales & Marketing who will report directly to the COO. This individual is responsible for overseeing the strategy for the sales and marketing activities for AVIXA and ensuring growth in product and service areas as dictated by the strategic plan.

This leader needs to direct and motivate the sales team to meet AVIXA’s aggressive growth and revenue targets and direct the marketing team in their initiatives that use the latest marketing techniques that support their objectives of being a trusted hub and a catalyst for market growth.

As the Vice President of Sales & Marketing at the association, the successful candidate will have the following responsibilities:

Sales

• Work with the senior leadership team to determine enterprise product sales targets and strategies to achieve them.
• Determine ideal communication vehicles, collaborative sales strategies and protocols as expo and member services sales teams are combined.
• Create sales objectives and incentive strategies that drive market growth in all AVIXA products and services.
• Motivate and energize the staff to make proactive decisions in all their communications with clients.

• Create and advertise weekly, monthly and quarterly sales goals and keep C-level executives apprised of the progress and any challenges.
• Collaborate with departments as they explore and implement new product development. Ensure there is a market need and assist in positioning the product/service appropriately.
• Prepare weekly sales reports and executive summary.

• Create comp and incentive plans that drive performance and energy around the most valuable and strategic products/services.

Marketing

• Lead a highly-producing team of marketing directors focused on association, event and international marketing.
• Act as the steward for the brand and ensure brand consistency, in message and visual identity. Provide direction and guidance to the creative team.

• Develop and implement the cohesive marketing strategy to increase brand awareness and achieve goals.
• Responsible for AVIXA.org.
• Set current and long-term goals for internal teams.
• Design and review the Marketing department’s budget.
• Monitor all marketing campaigns and adjust when necessary.
• Prioritize marketing projects and allocate resources accordingly.

Joint Activities

• Ensure the teams have the necessary resources and support to continue to meet/exceed goals.
• Align with market research to understand category-specific landscapes and trends and gather the necessary data for greater sales & marketing penetration.
• Assess the competitive landscape and institute changes in response to competitors’ changes.
• Lead the Association’s pricing strategy across all product ranges, including exhibition floor space, sponsorship packages, membership programs and market-research products.