AVIXA is seeking a Vice President of Sales & Marketing who will report directly to the COO. This individual is responsible for overseeing the strategy for the sales and marketing activities for AVIXA and ensuring growth in product and service areas as dictated by the strategic plan.
This leader needs to direct and motivate the sales team to meet AVIXA’s aggressive growth and revenue targets and direct the marketing team in their initiatives that use the latest marketing techniques that support their objectives of being a trusted hub and a catalyst for market growth.
As the Vice President of Sales & Marketing at the association, the successful candidate will have the following responsibilities:
Work with the senior leadership team to determine enterprise product sales targets and strategies to achieve them.
Determine ideal communication vehicles, collaborative sales strategies and protocols as expo and member services sales teams are combined.
Create sales objectives and incentive strategies that drive market growth in all AVIXA products and services.
Motivate and energize the staff to make proactive decisions in all their communications with clients.
Create and advertise weekly, monthly and quarterly sales goals and keep C-level executives apprised of the progress and any challenges.
Collaborate with departments as they explore and implement new product development. Ensure there is a market need and assist in positioning the product/service appropriately.
Prepare weekly sales reports and executive summary.
Create comp and incentive plans that drive performance and energy around the most valuable and strategic products/services.
Lead a highly-producing team of marketing directors focused on association, event and international marketing.
Act as the steward for the brand and ensure brand consistency, in message and visual identity. Provide direction and guidance to the creative team.
Develop and implement the cohesive marketing strategy to increase brand awareness and achieve goals.
Responsible for AVIXA.org.
Set current and long-term goals for internal teams.
Design and review the Marketing department’s budget.
Monitor all marketing campaigns and adjust when necessary.
Prioritize marketing projects and allocate resources accordingly.
Ensure the teams have the necessary resources and support to continue to meet/exceed goals.
Align with market research to understand category-specific landscapes and trends and gather the necessary data for greater sales & marketing penetration.
Assess the competitive landscape and institute changes in response to competitors’ changes.
Lead the Association’s pricing strategy across all product ranges, including exhibition floor space, sponsorship packages, membership programs and market-research products.
Preferred experience and qualifications:
10+ years of proven sales and marketing executive experience
Proven ability to grow revenue and market share
International sales/marketing experience
Previous experience as a sales and marketing executive
Demonstrable experience designing and implementing successful marketing campaigns
Technology/audiovisual experience preferred but not essential
Strong leadership skills
Strategic mindset with ability to make difficult decisions
Ability to communicate, present and influence all levels of the organization, including executive and C-level
Solid knowledge of SEO, web analytics and Google Adwords
Experience with CRM software and digital marketing tools and techniques
Strong analytical and project management skills
Proven ability to articulate the distinct aspects of products and services
Proven ability to position products against competitors
Excellent listening, negotiation and presentation skills
Excellent verbal and written communications skills
BA/BS degree or equivalent required; MBA preferred
This is a great opportunity to join a winning team. AVIXA offers a competitive compensation package with opportunities for growth and professional development. Excellent benefit offerings are available for full-time, permanent employees; these include medical, dental, vision, 401k and paid time-off program.
AVIXA™ is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 5,400 members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and the leading resource for AV standards, certification, training, market intelligence and thought leadership. Additional information is available at avixa.org.