Program Manager, Digital Marketing and Communications
January 2, 2018
Grand Rapids, Michigan
27.83 - 27.84
Full Time - Experienced
4 Year Degree
Position Title: Program Manager, Digital Marketing and Communications
Department: Constituency Relations (CORE) Team
Reports To: Associate Director, Communications
Status: 100% FTE, non-exempt/hourly
Salary Level: 12
Develop, implement, and evaluate digital marketing and communications strategies so that World Renew’s constituents are inspired, educated and motivated to ever increasing levels of engagement and financial support of the vision and mission of the CORE team and World Renew. This includes planning and executing all digital marketing campaigns including e-mail, social media, SEO (Search Engine Optimization), Paid Search, and digital advertising campaigns with digital staff and agency partners in order to increase social media engagement, website traffic, and revenue generated from online sources.
ESSENTIAL Duties and Responsibilities:
Manage digital content development including videos, photography, and written content for website, e-mail, and social media strategies
Manage the design of World Renew’s website, online giving platforms, social media presence, and other digital elements keeping design, content, and links current and compelling
Collaborate with internal teams to create landing pages and optimize user experience; evaluate end-to-end constituent experience across multiple channels and constituent touch points
Manage and implement social media strategy across platforms, engaging constituents in conversation and deepening relationship to World Renew and driving traffic to World Renew’s website
Plan and execute Paid Search, SEO, and digital advertising campaigns, driving traffic to World Renew’s website for remarketing and donor acquisition purposes
Plan and implement e-mail marketing strategy, growing e-mail house file(s), acquiring donations from new and current donors, and deepening readers’ understanding of World Renew’s mission and ministry; improve results through testing and analysis
Write, edit, produce and distribute World Renew’s e-newsletters and e-appeals including monthly World Renew e-newsletters and quarterly Free A Family updates
Analyze, measure and report on the performance of all digital marketing campaigns, online giving, and social media engagement; assess against goals; seek new opportunities for growth
Evaluate emerging technologies; provide thought leadership and perspective for adoption where appropriate
Perform other duties as assigned
Program Associate, Digital Marketing and Communications and contractor such as videographers, photojournalists, writers, and creative agencies
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities required.
Able to respect and support the mission, vision and values of the CRCNA
Committed to Christ and able to recognize this position as one that contributes to the work of God’s Kingdom
Committed to working towards gender equality in all aspects of our programming, plans, policies and organizational structure
Demonstrated commitment to promote a work environment that values diversity and equality, as well as have respectful relationships with others
Demonstrated digital design and marketing experience, taking campaigns from ideation to analysis in SEO, e-mail, social media, and/or digital advertising
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Excellent interpersonal communication skills with a demonstrated ability to accomplish work goals through collaboration
Disciplined, self-motivated and proactive work style
Proven organizational and project management skills with attention to detail and ability to meet multiple deadlines
Strong analytical skills and data-driven thinking
Experience in optimizing landing pages and A/B experiments preferred
Knowledge of the Reformed faith/tradition as practiced by the CRCNA and knowledge of CRCNA constituency an asset
Demonstrated advanced skills in MS Office programs required; knowledge of HTML, Adobe Photoshop, Macromedia Dreamweaver and Flash an asset
EDUCATION or EXPERIENCE:
Bachelor’s degree in Marketing, Communications, New Media or related field is required
At least three years of work experience in digital marketing or communications is required, one year of supervisory experience is an asset
Experience in web design, SEO, Google Ad Words, or Google Analytics is a definite asset
Knowledge of international disaster response and development is preferred
Proficient use of the English language is required
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Local and cross border travel with occasional international travel is required.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Local and cross border travel with occasional international travel is required.
World Renew (formerly CRWRC) is an international disaster response, development, and justice organization serving in 40 countries worldwide. When disasters strike, World Renew is there – whether in North America or around the world – to provide emergency and long-term assistance to help people get back on their feet. In communities of poverty, World Renew also provides long-term development progr...ams. These are carried out in partnership with local churches and community organizations that understand local needs and can tap in to local resources. Together, World Renew and its partners help individuals, families and entire communities free themselves from the chains of poverty and build up a better future. Rooted in the Christian Reformed Church of North America, World Renew is driven by the call of Micah 6:8 “…And what does the LORD require of you? To act justly and to love mercy and to walk humbly with your God.” World Renew responds to the Micah Call by:•Respecting all people as God’s image bearers – this includes listening to those in need and collaborating with local partners to ensure community development is relevant for those World Renew seeks to help.• Recognizing that all things come from and belong to God – this includes making the most of all our resources such as staff, donations, partners and programs•Working for long-term gain – this includes building long-term relationships with communities during disaster response and equipping local church leaders to become resources for the poor in their community.•and promoting justice, advocacy and civil society through Biblical justice education.