Northern California Higher Education Recruitment Consortium (NorCal HERC), a Project of Tides
January 31, 2018
Santa Cruz, California
Part-time, Workflex, Online/Remote
Higher Education Institution
Marketing & Communications Director
Hours: 30 hours / week
Location: virtual, within commuting distance of Santa Cruz, CA
The Higher Education Recruitment Consortium (HERC) is a national, member-governed consortium with 19 regional HERCs and over 700 member institutions including colleges, universities, university-affiliated hospitals, research entities, and like-minded employers. HERC’s mission is to empower member institutions to recruit and retain a diverse and talented workforce and to assist dual-career couples. HERC and its member institutions are committed to advancing equity and inclusion in the higher education workplace and creating a future shaped by a diversity of thought and perspectives.
The Marketing and Communications Director is a key member of the Central HERC team and plays a critical role in advancing HERC’s mission and strategic plan. HERC is seeking a dynamic, highly creative, and technically savvy individual who is great with people, has excellent written and verbal communications skills, thrives in a job that requires considerable multitasking abilities, and works well both independently and in teams.
The Marketing and Communications Director is responsible for elevating HERC’s brand and communicating its mission and impact to HERC’s key stakeholders: member institutions, jobseekers, advisory board members, and non-profit and for-profit partners.
The Marketing and Communications Director reports to HERC’s Executive Director and may grow to include the management of support staff. This is an exempt position. Exempt employees are expected to work the appropriate and necessary time in order to complete key assignments and related tasks on schedule.
ESSENTIAL DUTIES & RESPONSIBLITIES
Help regional HERCs recruit, engage, and retain member institutions.
Develop and oversee an integrated communication for members.
Demonstrate HERC’s impact to member institutions through an annual reports and other communication (promotional videos, member testimonials, etc.).
Keep HERC top of mind with timely content for regular member newsletters.
Provide marketing and communications support to regional HERCs with templates and talking points.
Contribute to HERC’s online community portal as a user or through content development.
Develop a communication strategy for member professional development opportunities.
Design, execute, and assess HERC’s social media plan for members and prospective members.
Oversee HERC’s bi-annual member survey.
Bring the most talented and diverse individuals to HERC’s job board with an integrated marketing plan.
Increase brand awareness with an annual digital and traditional advertising plan targeting highly educated and diverse jobseekers.
Work with design firms on design and ad placement, conference collateral, etc. (may include some in-house design of ads when necessary).
Engage talented jobseekers with a strategic content plan and professional development opportunities. This may include the solicitation, writing and research of blog posts, professional webinars, etc.
Lead HERC’s website re-design process and contribute to ongoing design and content needs.
Implement and manage Search Engine Optimization (SEO) for HERC’s website.
Strengthen brand loyalty by ensuring a helpful and memorable jobseeker experience.
Design, oversee the execution of, and assess HERC’s social media plan for job seekers.
Oversee HERC’s annual jobseeker survey.
Other Duties and Responsibilities
Once yearly travel to board meetings.
Possible travel to jobseeker outreach venues, including job fairs.
Provide staff support or occasional input for relevant committees/task forces.
May be assigned other related duties.
Education and/or Experience
BA degree or a combination of education and job-related experience. Three to five years of experience developing and implementing communications plans and providing graphic design media in a non-profit, government, higher education, or business environment with similar set of overall responsibilities.
Knowledge, Skills and Abilities
Proficiency with Microsoft Office Suite and graphic design programs such as Adobe. InDesign, familiarity with MailChimp, and ability to use the Internet for research.
The ability to create web-based, graphic design, print and e-advertising, and social media materials for marketing and branding.
Excellent organizational, written and verbal communications skills, with exceptional problem-solving skills.
Teamwork, attention to detail, reliability, and ability to meet deadlines.
Ability to multi-task, and integrate new projects into workflow as needed.
Ability to work collaboratively with colleagues and senior level executives.
Strong competency with information technologies and social media, including familiarity with current social media trends and practices.
Must be willing to travel up to 5%.
Ability to climb stairs. Manual dexterity to operate a keyboard. Ability to sit at a computer for at least four hours. Ability to speak clearly on the phone and in person. Ability to occasionally lift boxes weighing up to 30 pounds. Ability to travel by air.
This position is flexible both in terms work schedule and workplace. Telecommuting is an option. The candidate must live within a commutable distance of Ben Lomond, CA and have the ability to meet with Executive Director, in-person, a minimum of once per month.
The Higher Education Recruitment Consortium (HERC), a project of Tides, is an “at-will” and equal opportunity employer. Applicants and employees shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, mental or physical disability, sexual orientation, gender (including pregnancy and gender expression) identity, color, marital status, veteran status, medical condition, or any other classification protected by federal, state, or local law or ordinance. Reasonable accommodation will be made so that qualified disabled applicants may participate in the application process. Please advise in writing of special needs at the time of application.
About Northern California Higher Education Recruitment Consortium (NorCal HERC), a Project of Tides
The Northern California Higher Education Recruitment Consortium provides the largest higher education job board in Northern California, listing all open faculty, staff, and executive positions throughout Northern California colleges and universities. As a non-profit consortium of higher education and affiliated employers, our sole aim is to help the most diverse and qualified candidates find the right jobs at our institutions.