A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
Help the University of Michigan to positively impact pre-college learning, residential learning, global and lifelong learning, and public engagement! The Office of Academic Innovation is seeking a creative Marketing Communications Specialist to develop and execute a wide range of communications projects for external and internal audiences including U-M faculty, students, staff, learners around the world, and the public.
Key areas of responsibility include composing and coordinating content for social media posts, writing blog content and press releases, creating website content for Academic Innovation Initiatives, developing email marketing messaging in collaboration with the AI Marketing Specialist, developing event invitations and descriptions in collaboration with the AI Events and Marketing Specialist, as well as implementing communications strategies for the Office of Academic Innovation.
The new Marketing Communications Specialist, working as a member of the Marketing team of the Office of Academic Innovation, drives impact by:
Creating and/or shaping the development of new social media, blog post, press release, newsletter, email marketing, website, and written print collateral content
Working with teams within the Office of Academic Innovation as well as faculty and leaders across schools and units
Collaborating with internal and community partners to create and scale new opportunities for awareness, enrollment, engagement, and event attendance
This position reports to the Associate Director of Marketing under the leadership of the Associate Vice Provost for Academic Innovation. The person in this role will have a unique opportunity to help position U-M among the world’s most innovative higher education institutions as part of our university’s commitment to academic excellence, inclusion, and innovation.
You are an intellectually curious, creative problem solver. You excel at listening, collaborating, experimenting, and iterating. You have experience creating new messaging and helping an organization and community create narratives and tell stories. You enjoy working in diverse teams and have experience designing inclusive and collaborative initiatives. You actively embrace challenges, thrive on solving tough problems, demonstrate passion about academic innovation and its impact on the future of higher education, and enjoy working within a dynamic, fast-paced team environment. You bring a record of success in creating impactful content with a wide variety of communities and constituencies.
The Office of Academic Innovation is a strategic priority for the University of Michigan. Through curricular innovation, leadership in learning analytics and personalization at scale, AI aims to shape the future of learning and redefine public residential education at a 21st century research university by unlocking new opportunities for the U-M community and learners around the world.
Our preferred future includes:
An open model for pre-college learning and preparation that broadens access and enhances participation
A personalized, rigorous, and inclusive model for residential learning grounded in learning analytics and experimentation
A flexible and networked model for global and lifelong learning that embraces the evolution of a more permeable university
A participatory and inclusive model for public engagement that accelerates bilateral knowledge construction and sharing
As we reimagine the global public research university and create a culture of innovation in learning, we value:
Note: This is a three year, term-limited appointment with the possibility of renewal.
Write compelling communications content as part of the marketing and communications plan for AI using AI brand voice and style, including communications using the AI website, blog, partner websites, MailChimp, social networks, and other channels
Generate, research and identify ideas for stories, and organize a content calendar that highlight students, faculty, staff and alumni that are working on efforts that advance the mission and vision of Academic Innovation
Participate in ongoing design and management of the website and related user experience
Identify appropriate delivery methods, including but not limited to case studies, press releases, blog posts, presentations, targeted email outreach, social media campaigns, and newspaper articles
Prepare follow-up materials for event attendees and donors
Source and edit content including interviews and/or guest content with deans, faculty, students and alumni, and inquiries to ensure published pieces are accurate and relevant
In collaboration with the Marketing Specialist, develop email communications including updates regarding new Initiatives and events
In collaboration with the Events and Marketing Specialist, develop event descriptions and invitations
Assist with reviewing and editing landing page copy
Provide training and technical assistance to academic and community partners to ensure the effective use of the communications developed
Developing content that supports the fundraising efforts of the Academic Innovation team
Bachelor’s degree in communications, journalism, English, or another relevant field
Minimum 5 years additional experience in communications, media relations, or other relevant field
Excellent communication, organization and planning skills
Experience in coordinating and developing communications across a variety of marketing channels
Ability to effectively communicate technical information to a non-technical audience
Experience interacting with media representatives
Expertise in using web-based tools and technologies (e.g., Google Analytics, MailChimp, social networking applications and media sharing sites) and website content management software
Understanding of social media, blog management, and related best practices
Experience using Adobe Creative Suite software, particularly Photoshop and InDesign
Skilled with Microsoft Office Suite
Ability to handle multiple projects simultaneously, set priorities and take initiative, while keeping supervisor and project leads in the loop
Demonstrated initiative, independent judgment, diplomacy, and service-oriented attitude
Strong commitment to teamwork and problem solving, as well as the ability to act independently
Demonstrated organizational, interpersonal, oral and written communication skills
Ability to manage workload under time constraints and conflicting demands
Ability to work well in a multicultural and collaborative environment
Master’s Degree or equivalent experience in communications, journalism, English, or another relevant field
Familiarity with academic/University-based communications, procedures and processes
Experience managing and editing communications within WordPress
Ability to take, edit, format and organize photos
Job openings are posted for a minimum of seven calendar days. This job may be removed from posting boards and filled anytime after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 153514
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.