The German International School Washington D.C. is seeking an experienced Outreach Manager for its bilingual Preschool to 12th grade school located in Potomac, MD. Reporting to the Director of Administration, the Outreach Manager will lead the School’s marketing, development and fundraising efforts inside and outside the school.
This position is full-time and exempt; part-time may be considered.
The Outreach Manager will be responsible for the following:
Together with the Board, the Head of School and the Director of Administration, cultivates and maintains effective relationships with potential public and private partners and with local communities and leadership
Conceives and implements a plan to attract corporate sponsors and donors and develop other fundraising initiatives
Oversees the annual giving campaign
Works closely with the Board of Directors, the Head of School, the Director of Administration and the Admissions & Enrollment Coordinator to develop and implement a strategic plan, based on enrollment trends and goals, to attract new students from the school’s target audience
Collaborates with the Admissions & Enrollment Coordinator to ensure high quality admissions-related outreach and a smooth enrollment process
Works with the Admissions & Enrollment Coordinator to develop and implement an effective marketing and advertising plan directed at the school’s target audience(s)
Collaborates with the Admissions & Enrollment Coordinator at school fairs and similar events as needed
Develops and maintains an alumni network, with the goal of increasing alumni involvement with and financial support for the school
Provides excellent customer service to parents, faculty, staff, and students
Works collaboratively and creatively with the Director of Communications and the Admissions & Enrollment Coordinator to ensure consistent messaging inside and outside the school community
Reports on a regular basis to the Head of School, Director of Administration and Board on marketing and development initiatives and progress
Minimal travel; attendance required during some evening and weekend events and meetings
At least 7 - 10 years of experience and a proven track record of marketing and promoting growth at a non-profit entity, ideally a multi-cultural pre-K-12 educational organization
A Bachelor’s Degree from an accredited university; an advanced degree in business or related field preferred
Experience in development / fundraising for a non-profit entity, ideally a multi-cultural pre-K-12 educational institution
Familiarity with German culture; fluency in English and German preferred
Familiarity with the needs and challenges of independent schools
Excellent written and verbal communication skills (including public speaking)
A track record of working cooperatively in a team and facilitating consensus based decision-making
Highly organized with great attention to detail
Proven ability to develop meaningful relationships with diverse stakeholders including executive level representatives of potential donors
Authorized to work in the U.S. for any employer
About German International School Washington D.C.
The German School Washington DC is a private school located in Potomac, Maryland serving over 500 students (Pre-K to Grade 12) in the Washington Metropolitan area. In its 50 years of operation and continued growth it has become a magnet for German language instruction in the region and a hub for cultural exchange between the German speaking community and the US.