The College of Arts & Sciences is the largest college at Cornell University, comprising 4,400 undergraduates, 1,300 graduate students, 550 full-time faculty members, and 40 departments and academic programs. The College embodies Ezra Cornell's founding vision where ‘any person can find instruction in any study.’ Students from across the university take classes in Arts & Sciences, creating an uncommonly diverse experience for our students. A long established culture of interdisciplinary collaboration within the college creates endless opportunities to learn from both faculty and peers. The body of research, scholarship and creative works emerging from Arts & Sciences is vast, but contains one common thread – all of our research is curiosity-based. This model of inquiry confers intellectual flexibility, a precursor for innovation, creativity and discovery. Students are treated as collaborators in the pursuit of knowledge, with access to some of the finest research and educational facilities in the world.
The Marketing & Communications Specialist will report directly to the Director of Communications and will be primarily responsible for strengthening and bringing greater visibility to the A&S brand. This is critical to enhancing our ability to continue attracting top prospective students, build alumni engagement, inspire donations, build community and identity across the college, and increase funding support. Primary responsibilities include the following: Manage and communicate the Arts & Sciences brand to assure alignment and compliance with college and university standards across departments and programs; in partnership with the admissions and alumni affairs and development offices, develop and implement demand generation marketing activities primarily to increase the number of top prospective students and engaged alumni; in partnership with other members of the communications team (writers, web designer and digital content coordinator) increase the impact of all College communication vehicles (printed and digital content, newsletters, website, social media); lead market research activities, evaluate analytics, and develop actionable recommendations based on insights.
Additional areas of responsibility include the following:
Creating communications pieces including brochures, newsletters, physical and digital signage, visual presentations, web-based communications, social media campaigns and multimedia projects.
Managing the production and distribution of A&S collateral for academic programs from planning and budgeting, through design and printing, to public release. Assuring alignment and compliance with college and university standards across departments and programs.
Managing email distribution/mailing lists; tracking engagement of newsletters and other mass communications. Evaluating and reporting on analytics and social engagement.
Assisting Director of Communications in sourcing and managing external vendors including graphic designers, printers, photographers, illustrators and videographers.
Collaborating with office of Alumni Affairs and Development to design collateral for donor and advisory board communications, including PowerPoint presentations, fact sheets, brochures, etc.
Identifying and executing community and brand building activities and related communications for A&S faculty, staff, and students.
Overseeing the design, development and management of A&S merchandise.
Bachelor's Degree required with more than threeyears' experience (or equivalent combination of education and experience) in creative marketing and brand communications programs including integrated marketing, referral marketing, database and list management, direct mail programs, email marketing and/or digital marketing. Experience creating and designing content for the purpose of marketing and/or brand awareness is also required. Candidates must have knowledge of and at least intermediate level skill with Microsoft Office Suite, specifically MS Excel, Word and PowerPoint, as well as the Adobe Creative Suite, specifically InDesign, Photoshop, and Illustrator. Desire to work in a fast paced environment and ability to adapt to changing priorities, as well as evolving technology platforms. Must have project management experience. Successful experience as both an independent and team player is critical. Ability to exercise discretion, maintain confidentiality and present a strong service orientation is necessary.Must be detail oriented, highly analytical, demonstrate initiative, possess strong networking skills, and have the ability to build and maintain relationships across the institution.
Knowledge of marketing and communications within higher education is preferred, as is an understanding of liberal arts education and basic research.
Professional training in graphic design and principles of design, highly desirable.
Experience with multiple email marketing platforms, preferred.
Experience with Google Analytics and/or other web analytics platforms, preferred.
Knowledge and intermediate or higher level of Salesforce, and Google Ad Words is desirable.
Experience with merchandise management and point of sale systems is appreciated.
Applications will be accepted until a suitable candidate has been selected. Review of applications will begin the first week of April. To be considered, please submit BOTH cover letter and resume.
Visa sponsorship is not available for this position. No relocation assistance is provided.
University Job Title:
Communication Spec III
Pay Rate Type:
Number of Openings:
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