National Association for Home Care & Hospice (NAHC)
March 9, 2018
Full Time - Experienced
4 Year Degree
The Marketing Manager is responsible for developing and implementing marketing strategy, materials, and promotional components for NAHC, including conferences, member engagement, and new member acquisition. Marketing-related duties include the management of event microsites; writing and posting content for the NAHC.org; managing NAHC social media; and working with the membership team on developing and executing member recruitment and retention campaigns. The Marketing Manager will have significant interaction with multiple departments and is expected to manage many types of campaigns.
Help create an organizational marketing strategy to promote and support NAHC, its products and services, and enhance NAHC’s national reputation.
Develop, coordinate, execute and analyze marketing campaigns to achieve participation, engagement and revenue goals for events, membership, and other products and services.
Develop and manage marketing-related budgets and sales projections.
Research, identify and engage new audiences and partners.
Use marketing analytics to understand campaign results and refine efforts.
Create marketing materials such as promotional emails, advertising copy, exhibits and displays, marketing kit text and handout materials to better market NAHC products and services; works with graphic designer on the design of materials and takes ownership of these products through production and distribution.
Write and disseminate marketing emails and send to targeted audiences via online email services. Maintain various email lists.
Pull mail lists and other data inquiries for projects.
Oversee social media presence on Twitter, Facebook, LinkedIn, and YouTube, developing content and responding to incoming messages and posts.
Oversee and implement tactics of digital advertising campaigns, including remarketing, social media, and online display advertising for all areas of the association.
Develop and manage surveys on event attendance, membership and readership via online survey service; track results and submit summary of data.
Develop and maintain a schedule of communications outreach and marketing efforts via Excel to include project, due dates, audience, delivery method and actual date disseminated or launched.
Review marketing communications ensuring consistent use of NAHC brand guidelines.
Work with editor and graphic designer as it relates to production of event-related materials, such as design-related look and feel for each event and supporting materials such as print ads, social media ads, and printed programs.
Manage event microsites including:
Maintain, update, and optimize event microsites, to ensure content is relevant and current, and that sites are transitioned from year-to-year in an appropriate time frame.
Work with Web Manager on evaluating usability and visual design and making recommendations for improvements
Continuously carry out quality assurance.
Create landing pages in accordance with marketing campaigns.
Utilize SEO strategies to maximize the exposure of the event website.
Stay current in emerging and innovative marketing and branding trends, making recommendations on how to apply best practices to NAHC’s strategic marketing and communications plan.
Monitor current trends in social media, advertising, and other digital marketing avenues to implement best practices and maintain the organization’s competitive edge.
Develop and manage vendor, consultant, freelancers, and other supplier relationships in support of marketing and communication goals.
Minimum of 5 years’ experience in marketing, business development, membership and sales.
Experience with associations is required.
Strong understanding of customer and market dynamic and requirements.
Bachelor’s degree in marketing, communications, public relations, journalism, or related field.
May substitute 5 years’ experience for educational requirement.
KNOWLEDGE, SKILLS & ABILITIES
Excellent written communications skills for a variety of media (blog, website, social media, media outlets).
Demonstrated use of various technologies to market programs and services, including social media, Adobe software products, MS Office, and on-line technologies.
Exceptional organizational skills and attention to detail and quality.
Superior written, proof-reading, and oral communications skills.
Demonstrated experience using marketing analytics to inform and improve campaign strategy.
Ability to create and test new approaches for promoting products, and services.
Ability to work in a team environment, be a self-starter, demonstrate initiative, and think outside the box.
Excellent interpersonal skills, inspire trust, motivation, and confidence with internal and external stakeholders.
Provide excellent customer service to internal and external members.
About National Association for Home Care & Hospice (NAHC)
The National Association for Home Care & Hospice (NAHC) is the voice of home care and hospice. NAHC represents the nation's 33,000 home care and hospice providers, along with the more than two million nurses, therapists, and aides they employ. These caregivers provide vital services to Americans who are aged, disabled, and ill. Some 12 million patients depend on home care and hospice providers. They, in turn, depend on NAHC for the best in advocacy, education, and information. NAHC is a nonprofit organization that strives for excellence in all respects. We help our members maintain the highest standards of care. For more information, go to www.nahc.org.