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Director of Digital Marketing - Minnetonka, MN

UnitedHealth Group

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Details
Posted:
March 23, 2018
Location:
Minnetonka, Minnesota
mapContent
Salary:
Open
Type:
Full-time
This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)This is a unique opportunity to lead a growing digital team within UnitedHealthcare Community & State (UHC C&S).  This UHC line of business is responsible for serving those who are most vulnerable and of need. Specifically Medicaid and other state based health plans. The leader of this team will be responsible for end-to-end business management of all digital initiatives ranging from digital marketing execution, to digital service delivery.  The Director of Digital Marketing will report directly to the Head of Digital. Primary Responsibilities:Manage a team of 10+ direct reports, agencies and partner with colleagues across three distinct functional marketing areas- B2B, B2C (Acquisition and Member)This role also requires partnership with UnitedHealth Group enterprise colleagues and stakeholders who are tasked with establishing distinct strategies and tactics, operational execution, and cross channel experiencesResponsible for strategic planning, prioritization of functional improvements, implementation of road-maps, and innovationStrong relationship skills are a must, this role will be responsible for communication with the UHC C&S business and Sr. ManagementManage cross - functional relationships within sales , marketing, creative services, technology, research, analytics, and product teams to ensure a consistent message across audience touch points to maximize results Drive use of digital analytics to provide insights and with recommendations to reach targeted audiences in new ways and improve digital marketing ROI, future recommendations and overall strategies Collaborate with business leaders both internal / external partners (advertising and media agencies) to lead our B2B digital marketing vision and roadmap, aligned with UHC technology, platforms and systemsStay curious and maintain awareness of progressive marketplace 'best practice' and industry trendsActs as an overall digital SME for the Digital Marketing team

Required Qualifications:Bachelor's Degree in Digital, Communications, Marketing or Agency7+ years people management experience 7+ years of marketing and digital experience with in a matrix organization Proficiency in Microsoft suite(Office, Visio and Project ),  Adobe Suite (AEM, Analytics,Target), Email Platforms (ie Salesforce, Epsilon)Ability to be flexible and work with ambiguityDemonstrated ability to manage people and prioritize deliverablesProven organizational skills with ability to be flexible and work with ambiguity  Careers at UnitedHealthcare Community & State. Challenge brings out the best in us. It also attracts the best. That's why you'll find some of the most amazingly talented people in health care here. We serve the health care needs of low income adults and children with debilitating illnesses such as cardiovascular disease, diabetes, HIV/AIDS and high-risk pregnancy. Our holistic, outcomes-based approach considers social, behavioral, economic, physical and environmental factors. Join us. Work with proactive health care, community and government partners to heal health care and create positive change for those who need it most. This is the place to do your life's best work.(sm)Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Internal Number: 757237
About UnitedHealth Group
Our mission is to help people live healthier lives and to help make the health system work better for everyone.- We seek to enhance the performance of the health system and improve the overall health and well-being of the people we serve and their communities. - We work with health care professionals and other key partners to expand access to quality health care so people get the care they need at an affordable price. - We support the physician/patient relationship and empower people with the information, guidance and tools they need to make personal health choices and decisions.
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