This team is an integral part of the business, with the team located in London. The team works with global and local market partners to deliver best in class Marketing communications to Wealth clients across EMEA. The team's role is to drive brand engagement and affinity with discretionary, advisory, retail and end investor client segments across their Index (ETFs and Mutual Funds), Active Mutual Funds and Solutions capabilities, to deliver profitable commercial growth for the Firm.
This role sits within the Content Marketing team which is responsible for the development and delivery of the division's content and distribution strategy.
The successful applicant will be responsible for the following:
Responsible for the development of regionally generated product pillar content including Factors; Fixed Income; Core Responsible for building micro hubs across the iShares and BlackRock digital platforms to support Product themes (including ESG + Thematics) In partnership with Product teams responsible for regional product campaign planning and execution Responsible for the development of Investment Theme content (e.g. New Alpha / portfolio construction) Responsible for the distribution of ETP Flows and Commentaries Point of contact for tier 2 markets Responsible for promoting content marketing best practice globally
English, Journalism or Marketing-related degree Experience in digital marketing campaign planning and execution Knowledge of progressive content distribution channels (e.g. native publishers) preferred Excellent written and verbal communication skills Previous experience writing digital content in multiple formats, having adhered to tight deadlines SEO knowledge desirable Adaptable and happy to work in a fast paced environment Analytical with the ability to interpret data quickly to drive solid decision making Good business and commercial acumen Proven track record in driving forward key initiatives and effectively managing workflow on multiple, simultaneous projects Highly collaborative individual with excellent stakeholder management skills Ability to work effectively in a diverse team environment and matrix structure
Morgan McKinley is acting as an Employment Business in relation to this vacancy.
Please note that any references to salary or pay rates in this advertisement and in the salary refinement section are indicative only and should only be used as a guide.