The Digital Marketing Assistant is a member of the American University School of Communication’s Communication and Outreach team. This team is responsible for the promotion of the school to external and internal audiences with the purpose of raising awareness and interest in the school, its students, faculty, degree programs, and school-wide initiatives.
This individual will be responsible for the following duties, including but not limited to:
Working in the university’s content management system (CMS) to make basic web updates
Reporting on website traffic using Google Analytics
Assisting in email outreach, including building contact lists and implementing campaigns
Designing digital slides for SOC’s flat screen displays
Writing, editing and publishing content for the SOC web site.
Projects include but are not limited to news stories, success stories, interviews, event listings and coverage, and alumni and faculty profiles.
Original content creation aimed at social platforms, including but not limited to Facebook, Twitter, YouTube and Instagram
The ideal candidate for this position must be detail-oriented, efficient with their time, and self-motivated. This position is for Summer 2018.
Exceptional written, verbal, and interpersonal communication skills
Ability to multitask and meet deadlines while paying close attention to detail
Experience using content management systems
Basic understanding of HTML
Experience with social media outreach and management, particularly Facebook and Twitter
Internal Number: 14616
About American University
A global outlook, practical idealism, and a passion for public service define American University. American University is a private doctoral institution situated in a residential neighborhood of northwest Washington, D.C. Our academic strengths are grounded in social responsibility and a commitment to cultural and intellectual diversity.