| Marketing Manager- Consumer Marketing- Orlando
Florida Hospital Orlando seeks to hire a Marketing Manager who will embrace our mission to extend the healing ministry of Christ. Facility Profile: Located on a lush tropical campus, our flagship hospital, 1,107-bed Florida Hospital Orlando, serves as the major tertiary facility for much of the Southeast, the Caribbean and South America. Florida Hospital Orlando houses one of the largest Emergency Departments and largest cardiac catheterization labs in the country. We are already one of the busiest hospitals in the nation, providing service excellence to more than 32,000 inpatients and 125,000 outpatients each year. Department Profile: The Florida Hospital Marketing team is comprised of non-clinical staff responsible for the promotion of medical services and service-lines, programs and on-site capabilities to past, present and future patients of Florida Hospitals. We work directly with administration, physicians, clinical staff and service line experts to insure an accurate representation of hospital capabilities as it relates to both the campus and the Florida Brand entity. Work Hours/Shifts: M-Th 8AM-5PM, F 8AM-2;30PM Job Summary: The Marketing Manager, works with the Director of Marketing or Assistant Director of Marketing, to oversee day-to-day marketing planning and execution for Florida Hospital's strategic partnerships. Applies working knowledge of market research and analytics to develop and organize plans that competitvely differentiate Florida Hospital and ensures the growth of volume, market share, share of spend and brand awareness. Builds strong relationships with stakeholders to optimize Florida Hospital's strategic partnerships. Actively participates in outstanding customer service and accepts responsibility in maintaining relationships that are equally respectful to all.
Knowledge, Skills, Education, & Experience Required: - Management and organizational skills with the ability to multi-task and guide direction in a matrixed work environment.
- Knowledge and skills to manage integrated marketing programs, including: marketing planning; creative concepting and execution; corporate communications; digital and social media; project management, event planning; research analysis; and account management.
- Strong collaborator and influencer - drives change through ideas, relationships and actions, systemic and operational issues to accelerate results.
- Effective oral and written skills communication, proven relationship-building skills among executives, staff, physicians, and community partners.
- Critical thinker with the ability to analyze data with attention to detail and accuracy in order to make smart decisions and recommendations that produce measurable results.
- Continuous improvement orientation in the areas of project management and professional development.
- Knowledge of Microsoft and Apple computer hardware and software.
- Bachelor's degree in Marketing or related field.
- Three (3) years of marketing experience.
- One (1) year of management experience.
- Experience in budget management.
- Two (2) years experience in partnership marketing. (Preferred)
Licensure, Certification, or Registration Required: Job Responsibilities:
Demonstrates through behavior Florida Hospital core Values of Integrity, Compassion, Balance, Excellence, Stewardship and Teamwork - Manages the day-to-day relationships with assigned strategic partnership accounts. Represents Florida Hospital's interests while collaborating with partners and optimizing business results.
- Develops and manages cross-functional projects and teams related to sponsorships, and partner marketing initiatives. Collaborates across departments and with external partners to deliver results.
- Directs and manages the day-to-day strategic marketing efforts for assigned strategic partnerships. Develops annual marketing plan; setting goals, strategies and tactics to ensure operational business goals are met.
- Manages clinical relationships to enhance consumer marketing efforts through strategic partnership activation; collaborates with clinical teams on digital and direct marketing strategies.
- Develops direct-to-consumer marketing initiatives by optimizing partnership assets to drive volumes, enhance marketing efforts, and grow market share.
- Provides marketing leadership with ROI reports to ensure business goals are met, as well as provide input in the development of key community relationships, affiliations and partnerships.
- Manages team to drive the execution of marketing strategies and ensure overall business objectives are met. Provides coaching, leadership and assistance with resources and strategy development.
- Recruit, motivate, mentor and evaluate a team of strategic, data-driven, next-gen marketers to support Florida Hospital business strategies.
- Serves as a brand ambassador, ensuring that execution of brand strategy is consistently maintained across all areas of responsibility.
- Oversees partnership budget, ensuring timely reporting and fiscal responsibility.
If you want to be a part of a team that is dedicated to delivering the highest quality in patient care, we invite you to explore the insert job title here opportunity with Florida Hospital and apply online today. Job Keywords: Marketing Manager, Marketing, Leadership, Orlando |
