The Associate Dean is a skilled collaborator, creative thinker, and energetic contributor who plans and implements a comprehensive marketing program to raise awareness of the Penn brand. This data-enthusiast will implement, and will coach others to implement, new marketing tactics across the Admissions Office and in collaboration with partners on campus. She/he partners with other members of the Marketing & Communications team and the broader Admissions team, to expand and re imagine Penn’s marketing strategy, with a focus on growing the office’s inbound marketing capabilities. She/he will play a key role in developing a new, office wide persona-based audience segmentation framework: applying relevant analyses to identify well-defined audience segments on which Penn can grow brand awareness, drive application volume, and continue to compete successfully for the world’s top college-bound talent.
As a senior leader in the Admissions Office reporting to the Vice Dean, Director of Marketing and Communications, the Associate Dean will supervise and mentor 1-4 staff members. This is an admissions officer role and admissions related responsibilities will be the primary focus of the role during the evaluation and selection period when admissions officers read applications 3-5 days per week. The Associate Dean of Marketing will also be charged with recruiting, evaluating, selecting, and yielding freshman and transfer candidates to Penn’s four undergraduate schools: the College of Arts and Sciences, Penn Engineering, Penn Nursing and The Wharton School.
The Associate Dean of Marketing is also responsible for the management of a geographic territory, including building relationships with school educators and administrators and engaging with students and families to attract appropriate applicants from the region. The Associate Dean of Marketing has responsibility to work as part of a team to achieve the goals of the University of Pennsylvania in enrolling highly-qualified, diverse and intellectually-passionate students.
Internal Number: 36299
About University of Pennsylvania
Penn has a long and proud tradition of intellectual rigor and pursuit of innovative knowledge, begun by Benjamin Franklin in 1740. That tradition lives today through the creativity, entrepreneurship, and engagement of our faculty, students, and staff. Academic life at Penn is unparalleled, with an undergraduate student body of 10,000 from every U.S. state and around the world. The entering class of 2015 is the most talented and diverse in Penn's history. Consistently ranked among the top 10 universities in the country, Penn welcomes an additional 10,000 students to our top-ranked graduate and professional schools.