Associate Vice President of Marketing and Communications
Coppin State University
May 4, 2018
Higher Education Institution
The Associate Vice President (AVP) of Marketing and Communications reports to the Vice President of Institutional Advancement and is responsible for the overall marketing and communications programs that convey the mission of the University to its faculty, staff, students, and other constituencies, both internal and external. The AVP of Marketing and Communications collaborates with the University constituencies, and guides the planning and execution of major external outreach efforts and marketing campaigns. The AVP of Marketing and Communications provides recommendations on policy and action in the management of issues and crises affecting the University, including media relations.
Design and produce University communications, publications, and electronic publications such as branded emails, e-slideshows, power point presentations, fundraising, and other materials as required.
Set a bold and comprehensive branding, marketing, and communications plan that furthers the University's existing strategic priorities.
Act as the visionary leader toward achievement of the goals of the University's strategic plan by enhancing the development of the branding, communications, and marketing programs to be effective tools in advancing this plan.
Proactively seek earned media opportunities to elevate the profile and recognition of the University.
Develop and maintain professional contacts and affiliations with public relations firms, advertising channels, and other external resources that can assist the University in its branding and marketing efforts.
Create, implement, and measure the success of a wide-ranging marketing, communications, and public relations program that will enhance the University's image.
Implement quality control for University communications: checking accuracy of content, consistency of information, design standards, efficiency of production methods, environmental impact; proofing, and critiquing.
Develop and maintain professional contacts and affiliations with public relations firms, advertising channels, and other external resources that can assist the college in its branding and marketing efforts.
Create strong marketing partnerships and lead annual marketing plan development efforts with the VP of Institutional Advancement, VP of Enrollment Management and Student Affairs, as well as other key academic, admission, athletic, and development resources.
Manage all University advertising placements, including print, digital, broadcast, and outdoor advertising, implementing a cost-effective strategy that reaches target populations.
Design effective processes and serve as a key contributor and advisor to the University on crisis communication.
Oversee the creative strategy for key publications, digital media, and other communications.
Ensure effective reputation strategy implementation at major campus events, such as convocations, lectures, dedications, athletics, and other initiatives that have strong interest to external audiences.
Drive and implement effective strategies for managing the University's online presence across all channels.
Lead the high quality and consistent use of the University's personality and reputation strategy, as well as visual identity, working with stakeholders as necessary.
Other duties as assigned by the VP of Institutional Advancement.
Bachelor's degree required. Master's degree required. Preferably in Communications, Marketing, Mass Media Arts, or a closely related field.
A minimum of ten years of professional experience at the executive level in the areas of marketing, branding, media relations, and or communications.
Meaningful knowledge of the latest communications trends, including leading-edge tactics for creative use of social media and other digital communication.
Record of success in developing a brand strategy for an organization, including involvement in the research, design, messaging, advertising, and internal buy-in of an organization's brand.
CONDITIONS OF EMPLOYMENT:
Some evenings and weekends may be required.
About Coppin State University
Coppin State University is a fully accredited institution and member of the University System of Maryland. Founded in 1900, Coppin is a model urban, residential liberal arts university located in the northwest section of the City of Baltimore that provides academic programs in the arts and sciences, teacher education, nursing, graduate studies, and continuing education. Coppin offers 33 Bachelor’s and 11 Master’s degree programs and a Doctoral degree program in nursing with approximately 3000 students enrolled in day, evening, on-line, and weekend undergraduate and graduate courses. Coppin is a primarily commuter University with approximately 600 student residents.