Associate Director, University Enrollment Marketing
June 6, 2018
Higher Education Institution
The Associate Director, University Enrollment Marketing provides support in the design, development, and execution of integrated marketing strategies that ensure the university achieves its domestic, international, non-traditional and current student enrollment goals by elevating awareness, affinity and prestige to position Towson University as a national leader in education, while respecting the educational quality and the core values of the university. The Associate Director of Enrollment Marketing reports to the Assistant Vice President of Enrollment Marketing within the Division of University Marketing and Communications.
This position ensures that Towson University enrollment marketing provides strategic marketing efforts that result in the enrollment of a diverse and academically talented student body in a timely and efficient manner. The Associate Director works closely with campus administrators to strengthen and protect TU’s distinctive voice, image and reputation. She/he partners across the university and with external vendors to align marketing efforts within the framework of the university’s identity, mission and brand to ensure clarity, authenticity, consistency and effectiveness. Additionally, this position develops strategic marketing efforts that leverage and produce dynamic content and major institutional channels that highlight stories and initiatives that build awareness and help position TU as a national leader while engaging with internal and external audiences to foster pride and a lifelong connection to Towson University.
The Associate Director will support new and existing multi-faceted strategies and campaigns that enhance marketing to incoming and current students, including but not limited to: (1) increasing the undergraduate, graduate, international, and current student prospect, admitted and matriculated enrollment funnel; (2) developing effective, targeted and personal marketing plans; and 3) providing strategic and creative direction for public facing outlets while developing initiatives with campus departments and enrollment partners to ensure that marketing strategies perform at an optimal level. Serves as the point person with vendors and cross-campus clients for all digital marketing efforts, including paid online media, search engine marketing, interactive marketing, and internal/external partnerships.
Bachelor's degree and five years of marketing experience. Demonstrated experience developing lead generation and segmented marketing plans using social, digital, website, third-party vendors, direct mail, digital media and other platforms. Demonstrated experience working with advertising agencies and third-party vendors who present, plan and execute television, radio, desktop and mobile media. Demonstrated experience developing in-house paid advertising and organic posts using acquired knowledge using social platforms such as Facebook, Instagram, YouTube, Snapchat, LinkedIn, Twitter, and others. Proven ability to work and lead effectively in a diverse and inclusive campus community, possessing strong leadership, coaching, and interpersonal skills while building a unified team that practices staff respect and a positive working environment. Ability to take initiative in the brainstorming of new marketing tactics and strategies while proactively and strategically solving problems from multiple department perspectives. Exceptional communication, computer and organizational skills. Ability to lift 50 or more pounds. Preferred:
Higher education experience. Demonstrated management experience including the ability to provide strong leadership and teamwork skills, work independently and collaboratively, and perform in a fast-paced, strategy driven environment, while delivering project completion on-time and on-budget is highly preferred. Experience working with Salesforce or other CRM products. Experience working with Social Studio or social media monitoring software. Experience working with OU Campus or web publishing software. Experience using Microsoft Office and other commonly used software.
A criminal background investigation is required for the hired candidate and the results may impact employment.
Salary and BenefitsCompetitive salary and full University benefits that include 22 days of annual leave, up to 14 holidays, personal and sick days; excellent health, life, and retirement plans; and tuition remission. To learn more about our benefits, click here.
This position will be open for a minimum of 14 days. Cover letter and resume are requested, but not required.
Internal Number: 1800000A
About Towson University
The largest comprehensive university in the Baltimore area, Towson University is nationally recognized for its excellent programs in the arts and sciences, communications, business, health professions, education, fine arts and computer information systems. Located in suburban Towson, eight miles north of Baltimore, our beautifully landscaped, 328-acre setting offers a pleasant environment for study and a diverse campus life, as well as easy access to a wealth of university and community resources. Towson University's educational experience branches out to off-campus locations throughout Maryland, including a number of online options. Our many interdisciplinary partnerships with public and private organizations throughout Maryland provide opportunities for research, internships and jobs. Towson University is a founding member of the Coalition of Urban and Metropolitan Universities (CUMU).