United Regional Health Care System provides comprehensive medical care including inpatient and outpatient services, advanced diagnostics, surgical specialties and life-saving emergency care to a nine-county service area around Wichita Falls, Texas. In 2018, United Regional was awarded the Watson Health (formally Truven Health Analytics) 100 Top Hospitals® award, and in 2017 received the Top Hospital Award from the Leapfrog Group. In addition, United Regional’s commitment to high quality health care is evidenced in the many program certifications and other awards it has received, including the American Nurses Credentialing Center’s Pathway to Excellence.
This position will work closely with our VP of Organizational Development to develop and execute marketing plans and strategies for United Regional Health Care System. It is responsible for managing all marketing functions, including research, analysis, plan development and implementation.
Duties and Responsibilities
Exhibits behaviors consistent with the expectations of a United Regional leader, including commitment to passion, purpose and organizational pillars.
Serves as a key member of the leadership team, providing input and support from a marketing perspective into strategic planning, budgeting, business/program development, and other organizational matters.
Provides leadership for the development of marketing strategies for United Regional. Leads market analysis processes and reviews key strategic and tactical priorities of organization to determine most effective marketing strategies.
Serves as primary marketing consultant to other members of management, looking for appropriate marketing initiatives and opportunities.
Oversees graphic designer, providing guidance and direction into advertising, artwork and other visual images.
Ensures an integrated, coordinated approach to marketing by working closely with the Director of Community Relations, Manager of Communications, Electronic Media Specialist, and Foundation Executive Director, implementing marketing tactics including print ads, social media ads, Facebook posts, website updates, community education seminars, news stories, direct mail, brochure development, and videos
Responsible for maintenance and integrity of the United Regional brand and name.
Develops and tracks appropriate performance metrics to evaluate the effectiveness of marketing activities and new business initiatives.
In conjunction with facility services, develops and ensures adherence to campus signage standards and plan.
Assess the needs of all stakeholders and create the necessary messaging and communication strategies to build brand awareness, recognition and loyalty.
Remains up to date on healthcare trends and best practices in the industry.
Analyzes trends regarding surgical volume, out-migration of services and consumer preferences; develops strategies to drive business to United Regional.
Performs other tasks/responsibilities as necessary.
5-7 years of progressive and innovative experience in marketing research, analysis and strategy, with a proven track record of success
5 years of experience in inpatient and outpatient healthcare marketing strongly preferred
3-4 years of experience in leadership strongly preferred
Ability to manage all aspects of United Regional’s internal and external image
Strong leadership, interpersonal and communication skills
Strong analytical skills, including ability to interpret data, identify its strategic implications, and communicate that analysis effectively
Solid understanding of the healthcare industry, its opportunities and challenges
Ability to work with limited supervision and good independent judgement skills
Strong organizational skills, attention to detail and ability to multi-task and prioritize
Must be able to communicate effectively in English, both verbally and in writing.
Internal Number: 2893
About United Regional Health Care System
United Regional Health Care System is located in Wichita Falls, Texas and provides comprehensive medical care including inpatient and outpatient services, advanced diagnostics, surgical specialties and life-saving emergency care to a nine-county service area. It has the area’s only Level II Trauma Center and serves as the Primary Stroke Center for the region.
In 2018, United Regional was awarded the Watson Health (formally Truven Health Analytics) 100 Top Hospitals® award, and in 2017 received the Top Hospital Award from the Leapfrog Group. In addition, United Regional’s commitment to high quality health care is evidenced in the many program certifications and other awards it has received, including the American Nurses Credentialing Center’s Pathway to Excellence.
More Awards and Certifications:
- The System’s Stroke Program has received The Joint Commission’s Gold Seal of Approval disease-specific certification for delivering excellence in patient care and outcomes and exceeding the most stringent quality standards.
- United Regional’s Bariatric Surgery Program received accreditation by the American Society for Metabolic and Bariatric Surgery.
- The American College... of Cardiology has awarded accreditation to both our Chest Pain Clinic and Heart Failure Clinic,
- Our Cardiac Catheterization Lab has been awarded the Accreditation for Cardiovascular Excellence in cardiac catheterization and percutaneous intervention.
- In 2017 United Regional received the Joint Commission certification for its Total Hip and Total Knee program, at the time, one of only eight hospitals in Texas to receive this award.
United Regional’s passion is to provide excellence in health care for the communities it serves. To accomplish this passion, the System continues to reinvest in advanced technology, modern facilities, and the recruitment and retention of highly skilled employees and physicians to ensure that the current and future medical needs of the area are met.