Cincinnati Online provides nationally ranked high-quality, 100% online academic programs through the University of Cincinnati – a premier research and higher learning institution located in the heart of Cincinnati, Ohio. The University of Cincinnati was one of the first institutions to offer online courses and innovation in education is at the forefront of what we do. As a pioneer of online education, we are positioned to continue our leadership and growth in the offering of online programs. We currently offer 82 degrees and certificates online. More than 6,000 students are enrolled in fully online learning programs, and more than 10,000 students have taken online courses. Currently, Cincinnati Online manages operations for fourteen of these degrees and expects to grow steadily over the next several years.
Recently launched under the leadership of a new Vice Provost and Dean, Cincinnati Online has the tenacity and drive of a new enterprise supported by the traditions and excellence of a highly established institution. We are building a team of leaders to support the complete student experience working with future bearcats and UC alumni. We need forward-thinking innovators who are eager to join UCs newest academic unit as we build the next chapter in online education.
Responsibilities for this position include: development of unique marketing strategies and campaigns in support of Cincinnati Online certificates and degree programs. The Marketing Manager will utilize a diversified promotional mix that yields a quantifiable and significant return on marketing investments across the spectrum of channels. This approach will be aligned with the goal of increasing student enrollments and revenue. In addition, the Marketing Manager leads and implements brand strategy development, research, copywriting, interpersonal collaboration, project management, analysis, and staff/vendor relationships. Manager will positively impact the fiscal performance of the programs assigned and the quality of Cincinnati Online relationships with internal and external constituents who are collaborative partners.
Minimum Qualifications: A candidate must hold a Bachelor's degree in related field, preferably in Marketing or equivalent product management and/or ad agency work experience; at least two years' experience in product marketing, campaign planning including direct and/or interactive marketing, research, messaging, positioning, copywriting; demonstrated capacity for developing and understanding strategy; strong understanding of search, online advertising and pay-per-click (PPC); excellent creative and copywriting skills; proficient with Microsoft Office, design and layout (especially Excel); basic understanding and experience with CRM systems and website content management; strong knowledge of project management fundamentals; excellent organizational and analytical skills and ability, and strong ability to negotiate.
Position Physical Requirements:
Frequent communications, verbal and written
Frequent standing or sitting
Mobility between offices, classrooms and buildings
Required Application Documents
The University of Cincinnati, as a multi-national and culturally diverse university, is committed to providing an inclusive, equitable and diverse place of learning and employment. As part of a complete job application you will be asked to include a Contribution to Diversity and Inclusion statement.
As a UC employee, and an employee of an Ohio public institution, if hired you will not contribute to the federal Social Security system, other than contributions to Medicare. Instead, UC employees have the option to contribute to a state retirement plan (OPERS, STRS) or an alternative retirement plan (ARP).
The University of Cincinnati is an Affirmative Action / Equal Opportunity Employer / M / F / Veteran / Disabled.
SF:OMJ SF:OOD SF:RM SF:INS SF:CB1; SF:IND; SF:INS
Internal Number: 30668-en_US
About University of Cincinnati
HISTORY IN BRIEF - The University of Cincinnati is a public urban serving research institution that was founded in 1819 and today is one of the country’s largest universities offering more than 350 academic programs to more than 44,000 students. UC has many top ranked programs in areas such as Music and Arts, Medical and Human-Services, Criminal Justice and more. Located in an urban setting, UC is close to the heart of Cincinnati and allows easy access for students to enjoy all that the city offers. UC is also the alma mater of many notables such as President William Howard Taft; Albert Sabin, developer of the oral polio vaccine; Astronaut Neil Armstrong and Mary Weinberg, 2008 Olympic gold medalist. UC is classified as a Research University (Very High Research Activity) by the Carnegie Commission and is ranked as one of America’s top 35 public research universities by the National Science Foundation. UC jumped 17 spots in the U.S. News & World Report rankings in the past two years alone. In addition to being named a “green university” by Princeton Review, UC has been named one of the world’s most beautiful campuses by Forbes and Delta Sky magazines. Learn more at www.uc.edu.MISSIO...N STATEMENT - The University of Cincinnati serves the people of Ohio, the nation, and the world as a premier, public, urban research university dedicated to undergraduate, graduate, and professional education, experience-based learning, and research. We are committed to excellence and diversity in our students, faculty, staff, and all of our activities. We provide an inclusive environment where innovation and freedom of intellectual inquiry flourish. Through scholarship, service, partnerships, and leadership, we create opportunity, develop educated and engaged citizens, enhance the economy and enrich our University, city, state and global community.