The Office of Undergraduate Admissions is seeking an experienced professional to serve as the Publicity/Marketing Administrator. Working under the general supervision of the Associate Director for Marketing and Events, the primary role of this hands-on position will be to serve as coordinator for a portfolio of events; provide advanced level writing and editing for a wide range of email campaigns, websites, and publications; and assist with marketing initiatives that will enable the department to effectively target students in their many stages of the admissions cycle. The successful candidate will be expected to exercise originality, creativity, and to regularly develop his/her own ideas within broad guidelines established by the supervisor. Work is varied and requires a sound understanding of subject and target audience. The individual will stay current with industry marketing trends and provide recommendations for marketing initiatives to support enrollment goals. Incumbent will also provide assistance for other special projects or services necessary to the department.
DUTIES AND RESPONSIBILITIES
Works with the Associate Director for Marketing and Events to plan cost-effective events and promotional strategies designed to attract prospective students.
Develops, coordinates, and attends recruitment events designed to promote the University.
Develops, writes and edits copy, exercising originality, creativity and sound judgment in developing appealing, stimulating and convincing messages and proper focus to generate desired response.
Proofreads and edits written copy, checking for facts, analysis, grammar and readability; clears written copy with appropriate individuals.
Maintains working relationship with University Communications in the development of student recruitment materials.
May coordinate production with outside vendors and/or internal production sources, as required.
Performs marketing research to evaluate effectiveness, including cost-effectiveness, of promotional efforts.
Establishes a publication mailing schedule, to ensure maximum efficiency and effectiveness.
Prepares technical specifications for catalogs, brochures and other materials sent to commercial vendors.
Monitors performance of vendors and follows-up to resolve problems.
Performs related duties as required.
Bachelor’s degree in marketing or related field and two to five years’ experience in marketing and publicity or related field OR equivalent combination of experience and training.
Excellent organizational, supervisory and administrative skills.
Excellent writing and editorial skills.
Ability to be resourceful and work under pressure or deadlines and conflicting priorities.
Willingness to work flexible and irregular hours.
Bachelor’s degree in Journalism, English, Communications or related field. Master’s degree preferred.
Experience developing and coordinating complex, large-scale events for higher education.
Demonstrated copywriting experience for marketing awareness and engagement.
Demonstrated understanding of analytics to inform decision making.
Familiarity with current trends in marketing for Undergraduate Admissions in higher education.
Ability to manage multiple deadline-driven tasks.
This is a full-time, permanent position slated to begin in late-August. Salary is commensurate with qualifications and experience and includes a comprehensive benefits package.
For full consideration, please submit cover letter, resume, and contact information for three professional references via UConn Jobs at www.jobs.uconn.edu, Staff Positions. Applicants not submitting all of the requested documentation will not be considered further in the application process. Employment of the successful candidate is contingent upon the successful completion of a pre-employment criminal background check. (Search #2018680)
This posting is scheduled to be removed at 11:59 p.m. EST on Friday, July 17, 2018.
The University of Connecticut is committed to building and supporting a multicultural and diverse community of students, faculty and staff. The diversity of students, faculty and staff continues to increase, as does the number of honors students, valedictorians and salutatorians who consistently make UConn their top choice. More than 100 research centers and institutes serve the University’s teaching, research, diversity, and outreach missions, leading to UConn’s ranking as one of the nation’s top research universities. UConn’s faculty and staff are the critical link to fostering and expanding our vibrant, multicultural and diverse University community. As an Affirmative Action/Equal Employment Opportunity employer, UConn encourages applications from women, veterans, people with disabilities and members of traditionally underrepresented populations.
Internal Number: 2018680
About University of Connecticut
The University of Connecticut is one of the nation's leading public research universities. UConn's main campus in Storrs is admitting the highest-achieving freshmen in University history. Student diversity continues to increase, as does the number of honors students, valedictorians and salutatorians who consistently make UConn their top choice.