Are you a marketing enthusiast who thrives in a dynamic, team-based culture focused on excellence and data-driven results? This position sets the direction for integrated, customer-centric marketing campaigns that are on brand and meet campaign goals, including generating awareness, building engagement, and driving revenue. If you like working with colleagues who are passionate about their work and women's health and strive to always do better, then keep reading!
We're looking for the right candidate to manage the organization's brand and marketing strategy, improve and evolve our current approach and identify new marketing opportunities. This position leads ACOG's product marketing team, which is responsible for promotions across publications, products, programs, and events.
Advise and work closely with the chief marketing and communications officer and ACOG staff to lead the strategic development and tactical implementation of all marketing campaigns, deliver on established KPIs, and support revenue streams across the organization for publications, educational programs, products, and events
Manage and cultivate a team of product marketers and designers. Train, coach, and mentor team members
Manage the development, writing, and design of marketing materials such as brochures, direct mail pieces, print ads, flyers, email, online ads, search engine ads, and other marketing materials
Oversee analysis and metrics for all major campaigns across a variety of platforms and suggests appropriate direction changes
Work with ACOG leadership and stakeholders across the organization to deliver effective, integrated marketing solutions connected to brand positioning, ensuring that the brand is cohesive across ACOG and applied correctly
Collaborate with market research
Steward the ACOG brand
Develop and oversee agency relationships, vendors, and budgets