The Cornell SC Johnson College of Business is comprised of the university's three accredited business schools: The Hotel School, the Charles H. Dyson School of Applied Economics and Management, and the Samuel Curtis Johnson Graduate School of Management. The College delivers undergraduate, graduate, and professional business programs creating a collaborative, comprehensive business management program that preserves the excellence of all three schools while uniting the faculty and students. The SC Johnson College of Business is one of the most comprehensive business schools in the nation, with 145 research faculty and nearly 2,900 undergraduate, professional, and graduate students. JCB has a collection of areas of expertise not found in any other leading institution and an unparalleled resource base from which to draw—both within the College and across Cornell (including Cornell Tech).
The Samuel Curtis Johnson Graduate School of Management, part of the Cornell SC Johnson College of Business at Cornell University, delivers business education that empowers students to turn ambition into impact. Johnson's defining attributes—its tight-knit community, emphasis on leadership, and immersive, experiential learning—are reflected across seven MBA programs, two MPS programs, several dual-degree programs, and its PhD program. Johnson's powerful network spans the globe and includes diverse students, world-renowned faculty, and nearly 16,000 alumni who consistently push traditional boundaries to shape the business landscape and make a positive impact.
The Assistant Director of Marketing and Communications is an experienced integrated marketing and communication tactician for the SC Johnson College of Business and its graduate programming within the Samuel Curtis Johnson Graduate School of Management, the Charles H. Dyson School of Applied Economics and Management and the School of Hotel Administration. Under the SC Johnson College of Business umbrella, the Assistant Director is responsible for developing and fostering annual integrated marketing and communications plan for programs within their portfolio and then managing the resources within College Marketing and Communications team to execute on those plans. Strategic plans should ensure that the brand is highly visible and valued globally by prospective students, alumni, current students, corporations, faculty, staff, media and others. Within Johnson, programs should be reflective of activities on the Cornell campus in Ithaca and those at the Cornell Tech in NYC. Plans will support the programs and school in achieving its goals of selectivity and yield of students and the engagement of recruiters and companies. The Assistant Director will develop key performance metrics for programs and continuously measure the effectiveness of the integrated marketing strategy, initiating changes where necessary. Key among those metrics are the various rankings of MBA, EMBA, Specialized Masters, and Undergraduate programs that are critical for attracting students, recruiters, faculty and other key stakeholders.
The Assistant Director will report to the Executive Director of Marketing. This person will be part of the College marketing team, under the vision and direct supervision of the College CMO, while working alongside key stakeholders across the College to tactically prioritize projects and align the programmatic efforts and strategy to that of each School and in collaboration with the College strategy. The Assistant Director will work with the Executive Director to allocate budget for program-related marketing efforts. This person will be the expert on program positioning in the market and will work with the College marketing team to enhance the messaging and positioning within that space. This role will work closely with admissions teams and program directors. Programs within the College of Business include all graduate degrees and non-degree Executive Education.
* No visa sponsorship is available for this position located in Ithaca, NY.
A minimum of 5-7 years of related experience, including experience with market research, integrated marketing strategies and methodologies, agency management and advertising. Must possess excellent oral and written communication skills, demonstrated creativity in communication and excellent project and account management expertise. Professional confidence and strong leadership skills.
Master's degree or MBA in marketing or related field is preferred. At least two years of brand management experience and at least five years of marketing/agency/corporate communications experience. Understanding of educational or other nonprofit environment is desirable. Capability to analyze and present on marketing data analytics. Ability to promote knowledge of research climate highly desirable.
University Job Title:
Communication Spec III
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