Reporting to the AVP of Marketing, the Marketing Manager is responsible for advancing the College's marketing strategy in order to raise Barnard's profile in New York City and across the globe. Primary responsibilities involve enhancing the College's positioning and brand, developing and executing marketing plans for events and special projects, managing email outreach and marketing content distributed via social media, and partnering with and supporting the marketing needs of other departments across the College.
Required Qualification Summary:
Bachelor's Degree in Marketing or a related field required, Master's in Business or Marketing preferred
3 to 5 years' experience in higher education marketing or related field, including experience in identifying target audiences and creating campaigns to engage them
Barnard College is an Equal Opportunity Employer. Barnard does not discriminate due to race, color, creed, religion, sex, sexual orientation, gender and/or gender identity or expression, marital or parental status, national origin, ethnicity, citizenship status, veteran or military status, age, disability, or any other legally protected basis, and to the extent permitted by law. Qualified candidates of diverse ethnic and racial backgrounds are encouraged to apply for vacant positions at all levels.
Since its founding in 1889, Barnard has been a distinguished leader in higher education, offering a rigorous liberal arts foundation to young women whose curiosity, drive, and exuberance set them apart. Ours is a diverse intellectual community in a unique learning environment that provides the best of all worlds: small, intimate classes in a collaborative liberal arts setting dedicated to the advancement of women with the vast resources of Columbia University just steps away in the heart of vibrant and electric New York City.
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