The AVP for Marketing and Brand Management leads an integrated, comprehensive, interdisciplinary marketing organization that manages the university's brand and produces regional, national, and international marketing campaigns and programs. Reporting to the Vice President for Marketing and Communications, the position is responsible for overseeing the planning, development, and execution of the university's and individual unit's marketing and advertising initiatives, generating revenue by achieving enrollment, fundraising, and auxiliary business objectives. This position directs the university's marketing vision and strategy and oversees a complex organization of centralized and constituent-based professionals and managers. This position supervises various organizational units, including centralized marketing units, enrollment marketing, athletics marketing, brand partnerships, brand management, trademarks and licensing, promotions, and alternative revenue stream generation activities.
Typically a Master's degree, preferably with a specialization in marketing, advertising, journalism, and/or business management or related field. Incumbent is expected to continue upgrading knowledge, skills, and abilities needed to keep abreast of best practices and industry trends.
Minimum of 10 years of related marketing and business development experience in positions of increasing responsibility in marketing and brand management, preferably within higher education.
Minimum of 5 years experience in a senior leadership role with a hands-on collaborative style with cross-disciplinary direct reports and/or teams.
Experience with building brand awareness and internal support required.
Expert-level knowledge of marketing principles, brand development and management, strategic marketing campaigns, market research, revenue generation, target audience development, social media management, and team-building.
Advanced experience with traditional and digital marketing and communications functions, channels, and activities. Ability to interpret large amounts of data in a multi-tasked environment.
Possesses exceptional verbal and written communications skills and compelling and impactful presentation abilities. Has the ability to motivate and inspire creative, communications, and marketing teams as well as colleagues, constituents, leaders, and governance boards.
Experience brainstorming ideas and concepts for marketing campaigns and recommend solutions within the context of an institutional brand, communication, and marketing strategy.
Demonstrated experience managing creative projects and executing across multiple communications and marketing channels and media;
Demonstrated ability to work independently and entrepreneurially; experience creating, developing and implementing new initiatives;
Evidence of a leadership style that produces high quality deliverables with meticulous attention to detail. Must be metrics-driven and results-oriented manager with excellent analytical skills. Ability to provide quick turnaround and updates for multiple requests while maintaining high quality work.
Must be able to perform successfully in a fast-paced, intellectually intense, and service-oriented environment. Significant experience leading successful outcomes and navigating political dynamics within a complex organization required. Willing and able to adjust to changing demands and shifting priorities.
Founded in 1911, LMU is a premier Catholic university rooted in the Jesuit and Marymount traditions. Our enrollment includes 5,962 undergraduate, 2,129 graduate and 1,278 law school students. Our 142-acre bluff-top campus is located in West Los Angeles and is among the nation's most beautiful and green campuses.