The Global Digital team is responsible for broadening the brand, growing digital engagement, and prospecting & servicing clients across all of our digital channels (inbound and outbound) around the world. We are strategic partners with our peers in the sales organization and portfolio management, and we collaborate with them to create marketing campaigns targeted at specific segments of our audience.
The European Marketing Automation Associate will be part of a team responsible for growing and maintaining our digital marketing efforts through our marketing automation platform (Marketo), as well as working hands-on developing HTML email marketing campaigns.
Using Marketo to create, test, and deploy promotional multi-step e-mail campaigns, landing pages, events, webinars, in different languages, for different regions and utilizing dynamic content using tokens and scripts.
Coordinate with segment marketing leaders and cross-functional global team members to calendar all activity to meet desired execution dates, maximize audience, and minimize conflict.
Develop continually improved processes for trafficking e-mail assets from internal stakeholders.
Develop and maintain responsive e-mail templates, troubleshoot issues, and stay abreast of technology advances.
Test, analyze and report on e-mail campaign performance on a recurring basis. Identify trends and opportunities for improved open, click thru and conversion rates.
Work with different sales distribution channels and understanding our sales structure so that he/she can effective build distributions.
Strong HTML/CSS knowledge
Strong Marketo experience
Experience using Salesforce and understanding of basic integration with Marketo
Ability to build campaigns, distributions lists, master lists in Salesforce and Marketo is a plus
Experience using Dreamweaver, Photoshop and Excel
Accurate, thorough, with strong attention to detail
Strong Project Management skills
Expert on e-mail marketing best practices, technologies, trends and GDPR, CAN-SPAM laws
Ability to success and effectively prioritize multiple projects in a fast-paced environment
Bachelor's degree in economics, marketing or related degree
3+ years professional digital / marketing experience
Internal Number: 4666691
About William Blake Consulting Ltd
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