The Sean N. Parker Center for Allergy and Asthma Research at Stanford University is seeking a Lead Marketing Specialist to participate in the development and implementation of marketing initiatives, enabling programs, services, and events to meet business objectives. The Lead Marketing Specialist will work to develop marketing strategies, advertising campaigns, and community engagement plans to support recruitment of participants into a research studies. Recruitment will span multiple therapeutic areas (Allergies, Asthma, eczema, eoe and other immunology disorders).
The Sean N. Parker Center for Allergy and Asthma Research at Stanford University is the first center of its kind, aiming to not only to find better treatments for children and adults with allergies and asthma, but to discover underlying immune mechanisms against the diseases and develop a lasting cure. The Sean N. Parker Center for Allergy and Asthma Research at Stanford University leads or participates in many clinical trials to develop new therapies for allergic disorders. For more info on our center or clinical trials please visit us at med.stanford.edu/allergyandasthma.
Recommend and execute marketing strategies to meet business objectives.
Manage marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
Create and execute media campaigns
Implement integrated marketing communications and brand strategy, across a variety of channels (i.e., digital and print).
Oversee design and production of marketing materials from inception to deployment.
Conduct market research, including competitive benchmarking, and analyze campaign/program/ service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
Assess market opportunities and track market trends. Recommend marketing improvements based on findings.
Plan and execute events to support marketing objectives.
Manage vendors/consultants on specific projects.
Manage project/program budget(s) and coordinate invoice processing.
May oversee interns and other contingent staff; provide staff training.
* - Other duties may also be assigned DESIRED QUALIFICATIONS:
Bachelor degree in communications, journalism, or marketing
Experience in hospital, biotech or healthcare marketing
Experience with social media and digital marketing
Analytical thinking skills and proficiency working with data to evolve marketing strategy over time
Strong understanding of social media etiquette and best practices
Knowledge of strategic marketing and social media practices
Experience managing budgets
Strong writing and editing skills
EDUCATION & EXPERIENCE (REQUIRED):
Bachelor's degree and five years of relevant experience; or a combination of education and relevant experience.
KNOWLEDGE, SKILLS AND ABILITIES (REQUIRED):
Previous experience in product, program and/or services marketing.
Ability to drive cross-functional groups toward a common goal.
Experience with project management and the ability to manage multiple projects simultaneously.
Understands how to implement integrated marketing programs across channels including digital and print.
Experience with market research and data analysis.
Demonstrated problem solver.
Excellent written and oral communication and presentation skills.
Constantly perform desk-based computer tasks.
Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
Occasionally grasp forcefully, writing by hand.
Rarely sort/file paperwork.
* - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
Occasional work on evenings and weekends.
Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
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Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 9000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu. Stanford University is an ...equal opportunity employer and is committed to increasing the diversity of its faculty. It welcomes nominations of and applications from women, members of minority groups, protected veterans and individuals with disabilities, as well as from others who would bring additional dimensions to the university’s research, teaching and clinical missions.