The Assistant Director of Event and Program Marketing is an integral part of the marketing team at the Rustandy Center for Social Sector Innovation. The primary goal of this position is to employ a range of marketing strategies to achieve the centerâ™s goals for events and programs serving Chicago Booth alumni, students, and faculty, as well as social sector practitioners. The Rustandy Center works with organizations of all types: nonprofit, for-profit, and government. The lines separating these institutions are blurring -- with for-profits adopting social missions, and nonprofits recognizing that business skills are needed to scale their efforts. Programs and events will focus on topics like social entrepreneurship, impact investing, nonprofit board governance, and other social impact areas.
Work with Assistant Director of marketing to execute event and program marketing strategy.
Implement email marketing plan, including drafting and scheduling emails in Marketo.
Execute organic and paid social media strategy, related to events and programs.
Work with Rustandy Center program team and designers to develop on-brand collateral for events and programs.
Draft event-specific talking points and speeches for Rustandy Center staff.
Work closely with other departments and international offices on marketing projects, which may require evening or early morning calls.
Maintain events pages of the Rustandy Center website.
Work with assistant director to identify content opportunities stemming from events and programs.
Keep up to date with the latest in global marketing trends, including emerging social media platforms and tools.
Assist with general marketing activities and administration, as well as some day of event execution.
Education, Experience or Certifications:
Bachelor's degree required, concentration in marketing or communications-related area preferred.
Minimum one year of marketing or related experience required, two years preferred.
Experience with Hootsuite, Marketo, and CMS systems preferred.
Previous experience with diverse and geographically dispersed collaborators preferred.
Technical Knowledge or Skills:
Exceptional oral and written language skills â“ particularly copywriting and editing required.
Demonstrable knowledge of email and content marketing tactics required.
A creative thinker who is able to set and meet deadlines required.
Ability to take calls in the evening required.
NOTE: When applying, all required documents MUST be uploaded under the Resume/CV section of the application.
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