The Program Marketing Manager is a marketing professional with experience in managing and executing integrated marketing campaigns to reach diverse, global audiences of learners. They effectively partner with clients, internal teams and external vendors to strategically plan and manage full-cycle marketing projects, driving enrollment for an assigned program portfolio. This role entails a primary focus on operational aspects of marketing campaigns, continually refining activities to achieve program goals.
The Program Marketing Manager reports to the Associate Director, Marketing Operations within Postgraduate Medical Education (PGME) at Harvard Medical School. Leveraging both technical marketing skills and subject matter expertise, the Program Marketing Manager leads efforts to design and implement program-specific marketing plans. This individual works closely with other members of the Marketing team, internal and external marketing resources, and external partners, to execute PGME's strategic marketing and communication initiatives in support a portfolio of Certificate, Master's and CME live and online programs.
The Marketing Operations team is a fast-paced, high-energy, and collaborative work environment that uses a holistic, multifaceted approach for marketing and communications activities. Integrated efforts include the utilization of a range of marketing strategies such as advertising (digital and print), email marketing, promotions, collateral (digital and print), strategic alliances, direct marketing, digital marketing, and social media.
This role requires superior attention to detail, the ability to meet tight deadlines, strong project management skills, and the ability to juggle multiple critical requests. A high level of integrity and professionalism in dealing with senior professionals inside and outside the organization is important.
Postgraduate Medical Education is part of The Office for External Education at Harvard Medical School. Harvard Medical School offers postgraduate medical education for physicians, researchers, and other health care providers. Offerings include master's degree and yearlong certificate programs, focused programs and a best-in-class catalog of continuing medical education activities.
Integrated Marketing Planning & Communications
Continued from Duties & Responsibilities...
JOB DUTIES AND RESPONSIBILITIES:
Develop and execute integrated marketing plans to achieve enrollment targets for assigned programs within the portfolio
Work closely with internal colleagues and manage outside vendors (designers, copywriters, agencies) to produce high-quality design and content
Help drive internal and external messaging process, manage approvals and manage the distribution of that messaging to various audiences
Develop and manage budgets and reporting, emphasizing efficiency and cost-containment
Develop and maintain reports and plans that detail marketing strategies, timelines, budgets and performance
Provide regular program updates to stakeholders (leadership, marketing, education, and business development)
Review campaign performance and adjust on an ongoing basis to improve ROI
Work collaboratively with cross-functional teams to achieve program goals
Own and drive end-to-end management and execution of assigned marketing projects
Assist team with program pricing strategy via market research and leadership input
Independently manage large cross-functional projects, earning the trust of all stakeholders
Manage execution and usage of marketing team's owned assets (website, database, and email marketing tool, project management system, etc.)
Write, proofread, and edit various marketing and communication elements maintaining consistency with HMS and Harvard University branding and style throughout
Ensure accuracy and consistency of program information across all communication channels
Harvard offers an outstanding benefits package including:
Time Off: 3 - 4 weeks paid vacation, paid holiday break, 12 paid sick days, 11.5 paid holidays, and 3 paid personal days per year.
Medical/Dental/Vision: We offer a variety of excellent medical plans, dental & vision plans, all coverage begins as of your start date.
Retirement: University-funded retirement plan with full vesting after 3 years of service.
Tuition Assistance Program: Competitive tuition assistance program, $40 per class at the Harvard Extension School and discounted options through participating Harvard grad schools.
Transportation: Harvard offers a 50% discounted MBTA pass as well as additional options to assist employees in their daily commute.
Wellness options: Harvard offers programs and classes at little or no cost, including stress management, massages, nutrition, meditation, and complementary health services.
Harvard access to athletic facilities, libraries, campus events and many discounts throughout metro Boston.
The Harvard Medical School is not able to provide visa sponsorship for this position.
Salary Grade: 056
Union: 55 - Hvd Union Cler & Tech Workers
Bachelor's degree in marketing, communications, business, or related field or equivalent experience 3-5 years of marketing operations experience Proven knowledge of marketing and/or CRM tools such as Salesforce, Marketing Cloud, Marketo, and Cvent.
Demonstrated strong project management, time management, and organizational skills Solid understanding of integrated marking efforts and demonstrated experience of success through the implementation of integrated marketing plans Strong oral and written communications skills Copywriting, proofread and editing skills Excellent communication skills and ability to develop productive relationships with a variety of constituents Decisive, problem-solving skills, strong analytical skills Ability to work independently, as well as part of a team Ability to prioritize multiple tasks from various constituents to meet aggressive deadlines and ensure timely presentation Ability to work in conditions which may include short deadlines, multiple and sometimes conflicting priorities, extended work schedules and specific time constraints initiative and ability to proceed with limited direction Demonstrated experience leveraging a variety of marketing media internet savvy-strong knowledge of web as marketing resource and tool Digital proficiency in best practices including but not limited to email marketing, Google Analytics, and web content Knowledge of relevant marketing industry trends The desire to deliver consistent, accurate, high-quality work Ability to think creatively and produce new and fresh ideas
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 48559BR
About Harvard University Medical School
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.