The Director of Marketing is responsible for developing and overseeing marketing, communications and public relations programs for Tampa’s Westshore District. Reporting to the Executive Director, this position develops and implements strategic marketing and communication plans and manages the budget for the Westshore Special Services District (SSD), including initiating and administering applicable contracts.
RESPONSIBILITIES
Develop, implement and maintain strategic marketing plans, with annual action plan and reporting, to promote the Westshore District
Develop, manage and track the annual marketing and communications budget for the Westshore SSD
Manage the Westshore District and Alliance brand, ensuring quality and consistency across all marketing platforms
Oversee all aspects of the biennial Westshore District Survey
Develop and maintain a comprehensive database of relevant Westshore market research and demographic data
Develop, implement and manage the social media program with analytics for Westshore and the Alliance
Create compelling content and key messages for District marketing initiatives, including website, e-newsletters, advertising, social media, videos, event programming, and other publications
Design and/or oversee design of publications, including event programs, annual Year in Review, social media and web graphics, event digital display boards, fact sheets, and other collateral
Work with outside creative services firm to oversee design of large-scale District promotion projects
Manage media relations and serve as point of contact for media inquiries
Manage and maintain the website, online newsroom, and multimedia library
Perform other duties as may be assigned
JOB REQUIREMENTS/EXPERIENCE
Bachelor’s degree in Marketing, Communications or a related field
3-5 years’ experience in a related field
Excellent project management, organizational, and problem-solving skills
Ability to express ideas clearly and persuasively, both orally and in writing, to a variety of audiences
Excellent time-management skills: ability to multitask and prioritize limited time and resources
Ability to make independent decisions and use discretion to accomplish duties
Demonstrated management of social media platforms and best practices
Experience working with and managing consultants
Knowledge of Microsoft Office (Word, PowerPoint, Excel, Publisher)
Experience with email marketing and graphic design software a plus
Experience in public information, public affairs, and/or community outreach is helpful
Familiarity with non-profit organizations and board relations a plus
NOTES:
Additional Salary Information: Benefits provided include health insurance, long-term disability insurance, 401(k) with company match, paid vacation and sick leave.
About Westshore Alliance
The Westshore Alliance is a business-based, membership-driven organization dedicated to improving the quality of life for the nearly 100,000 employees that call Tampa's Westshore District their working home. Responding to the needs defined by our 375 member companies, the Alliance focuses on transportation, beautification, public safety, district marketing and business relationship building.
