Position Summary:The Vice President of Marketing is responsible for all activities related to conceptualizing and implementing brand and market strategy. Front facing to senior leadership, hospital presidents and service line dyads. Functioning as the brand strategic leader responsible for setting and executing brand, marketing & digital strategies as well as building and managing the organizational infrastructure to enable the hospital entities and service lines to deliver on their value proposition and strategic imperatives. Specific responsibilities include brand, business and market development; KPI's/analytics, market research and planning; strategic direction for promotion and advertising; maintaining agency relationships, hiring and directing the day-to-day activities of marketing staff and maintaining overall marketing budget for the system.

Responsibilities:

• Create the brand strategy, tactics, and policies and procedures
• Oversee the brand building, behaviors and compliance efforts of the system and individual entities
• Responsible for partnering with SVP for Agency selection, performance management and ongoing relationships
• Develop the annual marketing plan and the strategies, tactics and resources necessary to achieve system and goals
• The Vice President of Marketing will oversee the Marketing team that has primary responsibilities in the following areas:
  • Brand platform, voice and architecture
  • Market growth
  • Marketing campaigns
  • Channel management
  • Media strategy
  • Digital advertising
  • Social media strategies
  • Search engine marketing
  • Optimize online user experience
  • Identify digital, web and CRM trends and opportunities
  • Print flyers/promotional materials
  • Event promotion
• Oversee and provide direction to market and competitor analysis, utilizing findings to efficiently influence strategy and tactics
• Provide leadership, direction and management of consumer and market research needs
• Create an institutional and system-wide marketing reporting capability that can track, measure and analyze performance
• Provide marketing skills and expertise by building, developing and managing a marketing team capable of innovative and responsive thinking that allows the organization to sufficiently differentiate itself, grow market share and brand positioning while meeting/exceeding the necessary marketing and organizational objectives
• Maintains compliance with company policies, practices and procedures
• Provides primary leadership and direction for the marketing operations, ensuring appropriate collaboration with Hospital Leadership, Service lines, Physician Services Group, IT, Operations, Finance, and Corporate Affairs