Job Description Location: Regional Office - New York, NY
Pinnacle is a national real estate provider that manages and invests in multifamily residential communities. As one of the nationâ™s largest third-party managers of multifamily housing, Pinnacle servesÂ 32 states. Headquartered in Dallas, Pinnacle has offices in 16 cities across the nation.
The Director of Marketing oversees the marketing operations for New York City operations. The position will be responsible for the development and delivery of a fully integrated marketing strategy for the city region.
Create and implement integrated strategic marketing plans
Develop marketing budgets for diverse asset types and client financial objectives
Secure internet listing service subscriptions for properties, in engaging prospect acquisition
Oversee and manage third-party marketing vendor relationships locally, in coordination with SVP of Marketing
Develop and manage relationships with New York broker community
Manage social media presence and direct programs to improve social mediaÂ reputation and recognition
Compose outreach strategies engaging brand and community relationships
Collaborate and advise clients on brand development and other experiential engagements
Coordinate brand development strategies with third-party creative vendors, to include guiding the development of all brand identity elements.
Ensure the integrity of all property brand elements on all digital and print platforms
Work with PR firms and event agencies to promote local brands
Undertake continuous analysis of competitive environment and consumer trends
Develop and submit marketing ROI and other performance reports
Prepare marketing content for RFPs for new business, as well as participate in any business development meetings, in articulating the marketing platform and strategy
Participate in client meetings in providing updates on marketing production
Â Job Requirements
Education and/or Experience
College degree and 10 plus years of industry experience
MS Office (Word, Excel, and PowerPoint)
Excellent written and verbal communication skills
Strong consensus builder
Brokerage, Multifamily or Commercial Leasing in New York City
Positive attitude, flexibility, and ability to multi-task
* College degree and 10 plus years of industry experience Skills/Specialized Knowledge * MS Office (Word, Excel, and PowerPoint) * Excellent written and verbal communication skills * Strong consensus builder * Brokerage, Multifamily or Commercial Leasing in New York City Other Requirements Positive attitude, flexibility, and ability to multi-task
Internal Number: J3Q77H78Q5YGGDV02M8
About Pinnacle Property Management Services
Work for the Best in the Industry - make your next move here! Pinnacle ranked #1 on the National Multi-Housing Council Top 50 Largest U.S. Apartment Managers for two years in a row! We invest in great people. That's why clients trust us with their real estate investments! At Pinnacle, we consider our employees to be our most valuable asset. In fact, our number one key business objective is to attract and retain the best talent in the industry! At Pinnacle, we firmly believe our employees drive our success and competitive advantage. Pinnacle is the national leader in third-party fee management of investment real estate encompassing multi-family, commercial space, affordable housing and military housing. Pinnacle is built on four basic principles: •Quality people •Strong customer service •Solid market knowledge •Superior systems and support capabilities At Pinnacle, success is about more than having a healthy bottom line. Guided by our principles and values, we are committed to making Pinnacle an amazing and unique place to work for each member of our team.Employees receive market-competitive compensation and benefits and are supported through orientation programs, ongoing training ...resources and transfer opportunities.Pinnacle values diversity and is committed to equal opportunity in employment. We offer a safe, healthy work environment for employees through a commitment to maintaining a drug-free workplace.Pinnacle has ongoing employment opportunities at our headquarters in Dallas, our regional offices in Seattle and Maitland, our 40+ branch offices located nationwide, and numerous Pinnacle-managed communities throughout the country.