Under the supervision of the Senior Vice President of Marketing & Communications, the Senior Executive of Marketing & Communications is responsible for the implementation and execution of resident, consumer, and trade-facing public relations and social media in an effort to increase tourist visitation and spending in Broward County, Florida.
This position will manage the production of communications that achieve organizational goals. This includes, but is not limited to, crafting responses to inbound requests, managing crisis communications, and actively seeking new opportunities for positive media coverage. This position will also assist the SVP of Marketing & Communications in developing strategic and business plans as they relate to communications and social media.
This position manages relationships with third-party communications vendors, including identifying needs, monitoring quality, and ensuring results. Additional responsibilities within this task include budgeting, managing invoicing, research and development, and determining goals. Further, this position, with guidance from the SVP of Marketing & Communications and assistance from the Administration Department, will be responsible for managing the timely and procedural procurement of needed goods and services for an effective communications initiative.
This position will assist and liaise other departments of the GFLCVB when their business needs require specific or niche communications outreach or response. Duties will include crafting speeches and talking points, providing guidance to staff members regarding public speaking and messaging, teaching social media strategy to stakeholders, and ensuring brand-standards in communication are applied universally throughout the organization. The successful candidate will be methodical, creative, and results-driven.
Communications for a destination is a dynamic function; the appropriate candidate will be willing and able to adapt to and implement changes to the marketing efforts of the GFLCVB.
Candidate should be proficient in Microsoft Office, all social media channels including but not limited to Facebook, Instagram, LinkedIn, Twitter and Pinterest, and have an in-depth understanding of modern marketing and communications concepts.
The purpose of this class within the organization is to perform complex, professional services and supervisory work of dynamic programs and partnership management at the Greater Fort Lauderdale Convention and Visitors Bureau.
This class works under administrative supervision, developing and implementing programs within organizational policies and reports major activities to executive level administrators through conferences and reports.
DUTIES AND RESPONSIBILITIES:
The functions listed below are those that represent the majority of the time spent working in this class. Management may assign additional functions related to the type of work of the job as necessary.
Develops annual marketing plan and the annual sports development and conventions sales marketing plan; develops service programs and guidelines for team; identifies and solicits sports business in all major market segment in the USA and internationally; plans and coordinates all sports travel and convention sales promotions related to sales.
Designs custom convention marketing initiatives leveraging destination amenities and group resources; maintains effective networking relationships within the national convention and sports industry, local parks and recreation facilities and the local hospitality industry.
Oversees experience and performance measures of city-wide and individual meeting and convention groups.
Develops and is responsible for annual sports budget and monitors implementation; establishes and monitors major departmental objectives and individual goals; maintains and oversees monthly sales reports.
Plans and conducts in-depth site inspections for clients and plans and coordinates client destination previews; responds to individual group and general emergency issues affecting guest experience.
Provides assistance during execution of sales activities and monitors results with appropriate reports to supervisors; focuses on repeat, referral, higher spending, and testimonials for all groups.
Identifies, plans and attends all relevant sports, trade shows, missions to showcase Greater Fort Lauderdale/Broward County as a top sports and convention destination.
Submits grant applications to the Florida Sports Foundation to gain market share of sports grants.
Develops and is responsible for internal operating procedures for soliciting and securing sports business; provides input to the advertising agency regarding convention and sports travel advertising matters; develops/implements training for hospitality industry.
Performs related work as assigned.
Physical demands refer to the requirements for physical exertion and coordination of limb and body movement.
Performs sedentary work that involves walking or standing some of the time and involves exerting up to 10 pounds of force on a regular and recurring basis or sustained keyboard operations.
Unavoidable Hazards (Work Environment)
Unavoidable hazards refer to the job conditions that may lead to injury or health hazards even though precautions have been taken.
Americans with Disabilities Act (ADA) Compliance:
Broward County is an Equal Opportunity Employer. The ADA requires Broward County to provide reasonable accommodations to qualified persons with disabilities. Prospective and current employees are encouraged to discuss ADA accommodations with management.
Emergency Management Responsibilities:
During emergency conditions, all County employees are automatically considered emergency service workers. County employees are subject to being called to work in the event of a disaster, such as a hurricane, or other emergency situation and are expected to perform emergency service duties, as assigned.
County-wide Employee Responsibilities:
All Broward County employees must serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of Broward County's Employee Code of Ethics, gift, and conflict of interest policies.
All Broward County employees must establish and maintain effective working relationships with the general public, co-workers, elected and appointed officials and members of diverse cultural and linguistic backgrounds, regardless of race, color, religion, sex, national origin, age, disability, marital status, political affiliation, familial status, sexual orientation, pregnancy, or gender identity and expression.
BROWARD COUNTY IS AN EQUAL OPPORTUNITY EMPLOYER AND PROVIDER OF SERVICES
Requires a Bachelor's degree from an accredited college or university.
Requires four (4) years marketing, journalism, business, communications or closely related experience.
Special Certifications and Licenses Required:
Certified Meeting Professional (CMP)
Recent, 4 years of communications experience at a destination or corporation, preferred but not required
Experience in communications agency management or client services, preferred but not required
Internal Number: 1405003
About Broward County Board of County Commissioners
Created by the Board of Broward County Commissioners in 1987, the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) is a governmental agency funded by a portion of the tax on hotel rooms. The staff of the GFLCVB promotes the Greater Fort Lauderdale area as a premier year-round leisure and meeting destination.