WVU Online is seeking applicants for a Director of Marketing and Communications. The Director of Marketing and Communications will help shape the overall narrative for WVU Online, Teaching and Learning and Special Sessions by developing and executing a multi-channel marketing strategy, growing and enhancing the aforementioned sub brands of West Virginia University, and championing a culture of measurability and continuous improvement. The Director oversees and manages all marketing initiatives including email marketing, SEM, lead generation & nurturing, marketing automation, social media, digital advertising, website, and SEO. Additionally, the incumbent oversees internal and external communications including public relations, advertising, content marketing, social media, and newsletters. Reporting to and working closely with the Executive Director, the Director oversees all third-party marketing agency relationships to ensure successful execution of the marketing plan.
In order to be successful in this role, the ideal candidate will:
Lead strategic communications planning; design comprehensive program specific marketing plans, taking into consideration institutional image, message, and positioning; mission, goals, priorities and accomplishments of the University; the relationship between institutional marketing and the specific marketing objectives of key University colleges;
Enrich and expand WVU Online, Teaching and Learning and Special Sessions communication vehicles and channels with special emphasis on current and emerging digital communications and social marketing engagement. Digital presence including institutional and program websites content and functionality, electronic communication campaigns, social media sites and all related updates, monitoring, optimization and analytics;
Proactively educates self in the university's defining internal and external environment and strategies, which must guide all messaging. This involvement should include consistent attendance and active participation with all key strategic committees to understand evolving University trends and priorities;
Coordinate, support, and supervise the writing and editing of unit's publications, both print and electronic, for programs and services and general communications and review to assure quality, accuracy, and consistency with brand unified messaging;
Create strategies to promote WVU Online, Teaching and Learning and Special Sessions by utilizing market research analyses to develop communications for connecting and building positive relationships with target audiences and constituents, including alumni, donors, potential donors, friends, parents, students, corporations, foundations, media, and volunteers to leverage support for these areas;
Oversee the supervision of personnel in the areas of web, social media, video, writing/content, graphics, and advertising. This includes work allocation, training, career development, enforcement of internal procedures and controls, and problem resolution; evaluate performance and make recommendations for personnel actions; motivate employees to achieve peak productivity and performance
Bachelor's degree in Integrated Marketing Communications, Business, Marketing or Communications. Master's preferred.
Five (5) years' experience with:
Demonstrated leadership/supervision of marketing and communications staff;
Increasing responsibility in marketing, communications and brand management;
Three (3) years' experience with:
Proven success in the use of new media, and social networking sites (Facebook, Twitter, LinkedIn, Google+);
Experience managing Paid Search/SEM campaigns in Google AdWords/Bing Ads
At West Virginia University, we pride ourselves on a tireless endeavor for achievement. We are home to some of the most passionate, innovative minds in the country who push their limits for the sake of progress, constantly moving the world forward. Our students, faculty and staff make this institution one of the best out there, and we are proud to stand as one voice, one university, one WVU. Find out more about your opportunities as a Mountaineer at https://talentandculture.wvu.edu/.
West Virginia University is an Equal Opportunity/Affirmative Action Employer and the recipient of an NSF ADVANCE award for gender equity. The University values diversity among its faculty, staff and students, and invites applications from all qualified individuals, including minorities, females, individuals with disabilities and veterans.
Job Posting: Sep 3, 2019
Posting Classification: Non-Classified
Exemption Status: Exempt
Benefits Eligible: Yes
Internal Number: 184702
About West Virginia University
West Virginia University, founded in 1867, has a long and rich history as a public, land-grant institution. WVU encourages scholarship and offers high-quality academic programs while serving the state of West Virginia and the nation. WVU statewide includes campuses in Beckley, Charleston, Keyser, Martinsburg and Morgantown – which has been ranked as a #1 Small City in America. WVU is an R1 Doctoral Research University (Highest Research Activity), one of only 115 nationwide. WVU offers 212 degrees throughout the 14 colleges and schools. Areas of specialty include STEM education, healthcare in Appalachia, shale gas utilization, radio astronomy and forensics. WVU researchers have helped confirm the existence of gravitational waves and uncovered diesel vehicle emissions discrepancies. Statewide, there are over 31,000 graduate and undergraduate students along with 190,000 alumni worldwide. WVU is reinventing West Virginia’s future by strengthening education, healthcare and broad-based prosperity.