Responsible for assisting in creating, refining, evaluating and optimizing business and marketing go-to-market plans designed to generate demand and drive enrollment.
Description of Duties and Tasks:
Perform mid-range responsibilities independently that include coordinating, planning developing, implementing, promoting and evaluating a marketing program to build and maintain a favorable public perception for the College and its campuses, support achievement of annual enrollment goals. Partners with internal cross-functional, channel, creative and marketing teams as well as external resources to deliver on objectives. Analyzes campaign success and ROI and incorporates insights into future campaign planning.
Minimum Qualifications :
Bachelor degree in marketing, communication or journalism or equivalent combination of education or considerable experience and/or training
Experience with campaign marketing. Proven experience in a progressively responsible capacity leading and/or acting as a resource to department staff as it relates to integrated marketing initiatives, processes, and activities. Experience in developing strong partnerships with internal marketing partners cross-functionally and external agencies and media partners. Several years of experience in marketing, with progressively wider scope and responsibilities/ accountability required.
Internal Number: 25426
About Northern Virginia Community College
Begun in 1964, Northern Virginia Community College offers a quality and convenient educational experience at an affordable price. NOVA is the largest educational institution in Virginia and the second-largest community college in the United States, comprising of more than 75,000 students and 2,600 faculty and staff members. NOVA is also one of the most internationally diverse colleges in the United States, with a student body consisting of individuals from more than 180 countries. Located near Washington, D.C., the College includes six campuses. NOVA is accredited by the Southern Association of Colleges and Schools and offers more than 160 degrees at the associate's level and certificate programs.