The School of Fine Arts at the University of Connecticut is seeking applicants to perform the duties of a full-time Publicity/Marketing Manager (UCP 7) within the Office of the Dean. Under the general direction of the Dean of the School of Fine Arts and the Office of University Communications, the Publicity/Marketing Manager leads the School’s marketing efforts, working at both the strategic and operational level.
The School of Fine Arts comprises four academic departments (Art & Art History, Digital Media & Design, Dramatic Arts, and Music) as well as the University’s exhibiting and performing-arts venues (Ballard Institute and Museum of Puppetry, Contemporary Art Galleries, Connecticut Repertory Theatre, Jorgensen Center for the Performing Arts, von der Mehden Recital Hall, and William Benton Museum of Art).
The focus of SFA’s publicity and marketing is to attract talented students from Connecticut and beyond to the academic departments and to attract both on- and off-campus audiences to our exhibiting and performing arts venues, including students, faculty and staff; community members; K-12 students; and alumni.
Current with best practices in program marketing and audience development, the individual in this position will make efforts to effectively advance and execute creative materials for the School while also being adept at strategic planning, budget management, and using quantitative results to drive decision making.
The ideal candidate is self-motivated with the ability to prioritize and work independently in a fast-paced setting. They must have a willingness to work flexible and irregular hours as needed. The ability to multi-task effectively under pressure is a must, as is the willingness to work collaboratively in a team-oriented environment. This individual has a combination of strong project management and hands-on technical skills. They should have the ability to analyze/interpret data from campaign results to set priorities, and pivot on strategy as needed. They should have a creative marketing instinct, with a critical and discerning eye towards messaging and design, as well as the ability to jump from the creative side of marketing to the analytical side.
DUTIES AND RESPONSIBILITIES
Lead and develop publicity and marketing campaigns and strategy for the School and its units, including detailed advertising plans and timelines, to support recruiting of undergraduate and graduate students as well as the programming of the arts venues to support subscription, single ticket, and group sales goals
Produce or oversee development of print and electronic marketing materials—including brochures, postcards, posters, video and flyers; as well as print, radio, and digital advertising (email, web, social media, Google Ads, digital signage), including but not limited to: writing, editing, design
Oversee monitor, and track website content and social media channels
Track and analyze effectiveness of marketing strategies and regularly conduct audience and market research and present findings
Maintain and update media lists for press release/PSA distribution
Explore and identify additional revenue streams through marketing channels
Develop and/or utilize marketing video content in various marketing channels
Help to build a diverse student body and diverse audiences through marketing and publicity activities
Manage marketing budget and track expenditures on accounts; create annual zero-based budget and develop quarterly projections; negotiate media contracts, and facilitate vendor contracts
Supervise department staff and student workers and work in close collaboration with designers
Represent the School of Fine Arts and the University at appropriate regional, national and/or international meetings and forums, and participate in professional development activities, including industry conferences, seminars and workshops
Perform related duties as required
Bachelor’s degree in communications, marketing, journalism or related field
At least 5 years relevant experience in publicity and/or marketing
Excellent interpersonal, verbal, and written communication skills
Experience in copy-writing and editing, with the ability to write creative and effective marketing copy under deadline
Experience managing large projects under deadline
Experience with MS Office Suite and Adobe Creative Suite
Experience with website and social media management including analytics
Supervisory experience in a marketing and/or publicity context
Demonstrable knowledge of the targeted markets and communities to be served
Experience sourcing and managing digital content for targeted audiences and drive conversions
At least two years of experience within an arts venue
Experience with photography and digital photo editing
Experience working professionally in a university/college setting
Experience with video production
Proven success in attracting diverse audiences or in marketing for student recruitment
This is a full-time, 12-month position with excellent benefits.
Please apply online at www.jobs.uconn.edu, Staff Positions, Search #2020105. Interested candidates should submit a letter of application, resume, and the names and contact information of three professional references. Your materials should demonstrate how you meet each of the minimum qualifications for the position.
Review of applications will begin immediately, and applications will continue to be reviewed until position is filled. Please contact Arielle Hill-Moses, Assistant to the Dean, with any questions (email@example.com). For more information regarding the School of Fine Arts, please visit our website at https://sfa.uconn.edu/.
Employment of the successful candidate will be contingent upon the successful completion of a pre-employment criminal background check. (Search # 2020105)
This job posting is scheduled to be removed at 11:59 p.m. Eastern time on October 1, 2019.
The University of Connecticut is committed to building and supporting a multicultural and diverse community of students, faculty and staff. The diversity of students, faculty and staff continues to increase, as does the number of honors students, valedictorians and salutatorians who consistently make UConn their top choice. More than 100 research centers and institutes serve the University’s teaching, research, diversity, and outreach missions, leading to UConn’s ranking as one of the nation’s top research universities. UConn’s faculty and staff are the critical link to fostering and expanding our vibrant, multicultural and diverse University community. As an Affirmative Action/Equal Employment Opportunity employer, UConn encourages applications from women, veterans, people with disabilities and members of traditionally underrepresented populations.
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Internal Number: 2020105-2276_1568234046
About University of Connecticut
The University of Connecticut is a national leader among public research universities, with more than 30,000 students seeking answers to critical questions in classrooms, labs, and the community. A culture of innovation drives this pursuit of knowledge throughout the University’s network of campuses. Connecticut’s commitment to higher education helps UConn attract students who thrive in the most competitive environments, as well as globally renowned faculty members. Our school pride is fueled by a history of success that has made us a standout in Division I athletics. UConn fosters a diverse and vibrant culture that meets the needs and seizes the opportunities of a dynamic global society.