Summary: The Marketing Specialist is part of a dynamic marketing and communications team and serves as marketing lead for service line(s) and physician practice strategies. The person in this role will cultivate strong relationships with key stakeholders and build a deep knowledge of assigned physician practices and service lines. Success will be achieved through development and implementation of strategic initiatives in support of Cook Children's growth and community goals for selected areas of focus as well as the system as a whole.
To help protect our name and reputation, this individual will be an expert of the Cook Children's brand and be able to ensure compliance and provide direction to internal partners for all marketing, including collateral, advertising or digital products.
Must be self-motivated and ready to work in a fast paced, collaborative environment with fun people. The Marketing Specialist must have high level knowledge of all areas in the Strategic Marketing and Communications department in order to know when to integrate other team members into projects. He/she will lead and/or work as part of a multidisciplinary team comprised of members inside and outside the organization. To be successful in the role, the Marketing Specialist should have a positive, can-do attitude and a willingness to constantly learn and improve in order to help internal partners thrive.
Bachelor's degree in Marketing, Digital Marketing, Business, Public Relations, Communications or related field.
Minimum of three years in a similar role with a proven agency and/or project management experience.
Strong analytics background, with problem-solving skills and data-driven thinking.
Deep understanding of programmatic media buying and display marketing.
Extensive search/PPC and paid social media (Facebook, LinkedIn, Twitter) experience.
Experience with running global campaigns for international audiences.
Robust knowledge in the latest trends and best practices in online marketing and management.
Must have a consistently positive and optimistic attitude, collaborative spirit and a talent for maintaining enthusiasm for projects
Preferred skills: experience with Powerpoint, Excel, Marketo and SalesForce Marketing Cloud.
Internal Number: 24180
About Cook Children's Health Care System
Cook Children's Health Care System is a not-for-profit, nationally recognized pediatric health care organization comprised of eight entities – a Medical Center, Physician Network, Home Health company, Northeast Hospital, Pediatric Surgery Center, Health Plan, Health Services Inc., and Health Foundation.Cook Children's Medical Center Based in Fort Worth, Texas, the integrated system has more than 60 primary and specialty care offices throughout North Texas. Its service region includes Denton, Hood, Johnson, Parker, Tarrant and Wise counties, with an additional referral area encompassing nearly half the state.Cook Children's traces its roots back to 1918, but throughout its continual change and robust growth, it still embraces an inspiring promise – to improve the health of every child in its region through the prevention and treatment of illness, disease and injury. To live up to this promise, Cook Children's combines the art of caring with the use of leading technology and extraordinary collaboration to provide exceptional care for every child, every day.History – Cook Children's has a rich history of nearly a century of caring for children.Our Promise – Knowing that every child's ...life is sacred, it is the promise of Cook Children's to improve the health of every child in our region through the prevention and treatment of illness, disease and injury.Companies – Based in Fort Worth, Texas, Cook Children's is a not-for-profit organization that is comprised of eight nationally recognized companies.Community Health Outreach – Cook Children's Community Health Outreach works together with over 150 partner organizations to improve the safety and health of at-risk children through education, disease and injury prevention and support.Clinical Research – Cook Children's is home to a skilled team of research-minded physicians, nurses and health care professionals and administrators who drive our commitment to excellent clinical care and the search for medical advances.Public Relations – Cook Children's Public Relations works with national and local media outlets, produces Cook Children's publications, coordinates special events and helps develop key relationships within the community.Contractor & Vendor Information – Cook Children's contractors and vendors must ensure their employees are knowledgeable about working with our organization.Sponsorship guidelines – Cook Children's sponsors a select number of events that are strongly aligned with its promise to improve the health of every child in the region through the prevention and treatment of illness, disease and injury.