The Recruitment Marketing Strategist assists in the strategic development, creation and execution of marketing and communications to support recruitment for Central Michigan University. Working as a liaison from the integrated marketing team to campus partners, the Recruitment Marketing Strategist is responsible for consulting with campus partners and communicating their needs to the integrated marketing team, and assisting with the creation and implementation of comprehensive recruitment marketing campaigns. This professional will manage the creation of marketing and recruitment-base publications and creative for advertising campaigns, the maintenance of existing and new CRM campaign communications and provide event promotion and communication support as needed.
Bachelor's degree, preferably in marketing, public relations, communications or a related degree. Working knowledge of industry-standard marketing tools and strategies with an eye toward emerging technologies and methodologies. Ability to work on competing priorities across multiple audiences. A highly-motivated team player with excellent interpersonal skills. Supreme organizational and time management skills. Understanding of recruitment marketing and/or the higher education industry.
"CMU, an AA/EO institution, strongly and actively strives to increase diversity and provide equal opportunity within its community. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex-based stereotypes, sexual orientation, transgender status, veteran status, or weight (see http://www.cmich.edu/ocrie)."
Internal Number: 115427415
About Central Michigan University
Founded 125 years ago, Central Michigan University is a major, national university with 26,000 students, more than 30 remote locations in the U.S. and Canada, and 225,000 alumni worldwide.CMU offers more than 200 academic programs at the undergraduate, master’s, specialist and doctoral levels. Academic excellence is found in programs considered among the best in the nation, such as engineering, information systems, neuroscience, physician assistant, physical therapy, sales, logistics, fashion merchandising and design, advertising, marketing, public relations, and broadcasting. Central has been a pioneer in extended learning for nearly 50 years, and its online programs for undergraduates and the military, as well as its online MBA and online graduate education for teachers and school leaders, are nationally ranked.Central Michigan University expands its academics with immersive, hands-on opportunities such as research, volunteering, study abroad, internships and leadership experiences. The fourth-largest university in Michigan began with the mission of addressing a demand for teachers prepared and qualified to lead classrooms and educate future generations. That commitment to fulfil...ling unmet needs continues today through many newer programs, including our College of Medicine, which in May 2017 graduated its first class of doctors dedicated to serving medically underserved communities.Employees have access to fitness facilities and a nationally recognized wellness program as well as health care and benefits that exceed regional, state and national norms.With student-athletes who are expected to perform equally well in the classroom and on the field, CMU is a member of the NCAA Division I Mid-American Conference. CMU Athletics regularly earns accolades for student excellence in the classroom (almost 30 percent of our students were honored in spring 2017 for GPAs of 3.5 or higher) and on the field, with frequent men’s and women’s championship seasons in sports such as football, basketball, gymnastics, field hockey, soccer, baseball and softball, and wrestling. Central is located in a quaint, tight-knit community in the heart of central lower Michigan. Our community offers a robust mix of outdoor opportunities, family attractions, restaurants and brew pubs. Mount Pleasant’s small-town life is complemented by cultural activities on campus, including concerts, plays and guest speakers. Mount Pleasant is an hour or two from most Michigan destination spots, including Detroit, Grand Rapids, Lansing and Ann Arbor, as well as the state’s sunset beaches, golf and ski resorts, and our famous “Up North” communities, state parks and lakes.