The Assistant Director of Marketing position serves as the marketing director and game director for all assigned Olympic sports in the University of Louisville Athletic Department. This includes comprehensive marketing, social media, advertising and promotional planning, working with coaches, sports information, creative services, event management and tickets. This position is also responsible for game day execution of football, including creative planning. Includes oversite of interns and student volunteers for gameday and marketing plan execution. This position reports to the Director of Team Marketing.
Job Responsibilities:
Marketing Director for assigned sports. Includes:
Meeting with coaches to before season to come discuss goals and ideas
Developing, implementing and executing a comprehensive marketing plan
Create promotional calendar with the given budget
Creative concepting and execution of in-game videos, including both hype intro videos and sponsorship content
Planning and execution of preseason car wash shoot day
Consistent communication with coaching staff, team operations, sports information, event management for execution of promotions, game day
Creation of team posters, roster cards and in-venue design updates
Work with ticket operations and ticket sales to put together year-long tickets sales timeline, and plan out advertising and promotion of sales
Work directly with sport and sports information to create overall social media plan focused on branding the team and encouraging fan attendance
Postseason planning, including ticket promotions, alumni partnerships, branding on the road, pre-event planning
Utilize InMotion and Creative Services Team for creation of all graphic, video and photo content
Game Director and Executive Producer for assigned Olympic sports. Includes:
Produce and direct home events, including videoboard
Create and load content as needed
Work with videoboard crew for loading or execution of videoboard content
Write run of show and scripts
Oversee staff interns and volunteers for execution of promotions and activities
Work with Learfield Sports Properties to ensure execution of all sold sponsorship elements, as well as come up with new ideas for partner elements that enhance the game day experience
adidas Internship Program. Includes:
Direct oversight of adidas intern assigned to shared Olympic sports.
Train on gameday execution, ROS, script writing and videoboard execution
Attend games as supervisor and support staff, but goal is to give interns ability to run events on their own
Communicate with coaches to ensure interns are providing support they need
Football Execution. Includes:
Assist in the planning and gameday execution of Louisville Football, including on-field activities, Card March, creative planning, and car wash shoot day
Minimum Qualifications
Bachelor's Degree and three years experience in collegiate or professional sports marketing. Experience can include internships and graduate assistant level. The university offers market competitive salary and benefits. Grade EF. Salary Minimum $47,476.
Preferred Qualifications
Master's degree in Marketing, Sport Administration or a related field
Working knowledge of Microsoft Office
Working knowledge of Adobe Creative Suite
Excellent interpersonal, organizational, and communication skills, including both verbal and written
Knowledge of NCAA rules and regulations
Internal Number: 38458
About University of Louisville Athletic Association
The University of Louisville is a state supported research university located in Kentucky's largest metropolitan area. UofL is a NCAA Division I institution with an athletics program that competes at the Football Bowl Subdivision level as a member of the Atlantic Coast Conference. UofL sponsors 23 varsity sports programs, including 10 men's and 13 women's teams. For more about UofL, visit www.louisville.edu or www.gocards.com.
