Professional association located in Bethesda, MD is seeking a Director, Membership and Marketing. The National Association of School Psychologists (NASP) represents 24,000 members, has a staff of 30, and an annual budget of $8 million. NASP represents school psychology and supports school psychologists to enhance the learning and mental health of all children and youth.
The Director, Membership and Marketing will be responsible for the marketing activities that include membership recruitment, retention, and services to achieve growth objectives as well as marketing annual convention, summer conferences, Online Learning Center, certification, elections, and publications. The position oversees key member benefits, segmentation programming, NASP online communities, elements of membership processing, and data management. This position assists with leadership efforts in support of these objectives. The Director supervises three membership and marketing related positions and reports to the Executive Director. This is an exempt level position.
Develop and implement a comprehensive strategy plan for member recruitment and retention.
Support the volunteer leadership’s grassroots efforts in membership recruitment, retention, and service.
Develop and implement new and renewed member recognition initiatives.
Provide support to initiatives to increase membership from culturally and linguistically diverse backgrounds.
Develop and implement an integrated program to market key products, including the annual convention, summer conferences, certification, publications, career center, and other products.
Serve as the staff liaison to various committees.
Develop member engagement strategies that improve member retention, oversee membership Communities, and social media activities.
Oversee aspects of membership processing including the accuracy of member records to ensure the quality of the information in the iMIS database.
Supervise department staff and manage day-to-day operations of the department.
Essential Skills and Experience:
Minimum of a bachelor’s degree in communications, marketing, or related field and at least 5 years of proven experience in marketing, preferably in an association environment.
Knowledge of education and mental health issues is desirable.
Excellent communication skills, both written and verbal.
Excellent organizational and project management skills.
Experience with web and mobile technologies; web content management; e-mail marketing systems; and other membership based communications technology.
Experience with association management software, preferably iMIS.
Strong attention to detail and the ability to multi-task.
Effectively work with staff, both individually and in a team environment.
Effectively work with volunteers at all levels (leadership, members, committees, etc.)
Minimal travel required.
Key Internal Relationships: Executive Director, Chief Operating Officer, staff member in each of the relevant departments.
Please send letter of interest with highlighted accomplishments, resume, three marketing samples, and salary requirements (required) via e-mail to HR@naspweb.org. Interviews (phone and in person) will commence as soon as possible. The association offers competitive compensation and a generous benefits package. Located near the Bethesda Redline Metro Station. No calls, please.
Additional Salary Information: Commensurate with experience
About National Association of School Psychologists
The National Association of School Psychologists (NASP) empowers school psychologists by advancing effective practices to improve students' learning, behavior, and mental health. NASP is located in Bethesda, MD and represents 25,000 members, has a staff of 30 and an annual budget of $8 million.