The Digital Marketing Manager will join a team of exceptional professionals committed to bringing knowledge to international audiences in innovative ways that advances teaching and research and enlightens dialog and decisions that affect people’s lives worldwide. As part of the marketing and sales department within the Books Division of Johns Hopkins University Press (JHUP), the digital marketing manager is responsible for audience development, email and social media marketing, web development, digital advertising, testing, and marketing analytics for 150+ titles each year and 4,000+ backlist titles. This person will have the opportunity to experiment with new ways of engaging readers and in using analytics to drive iterative and agile promotional activities.
Planning and implementing digital marketing activities to develop audiences, drive engagement, increase sales, and derive audience insights, ensuring maximum dissemination of ideas and achieving financial goals.
Managing e-mail marketing program for all audience segments with the goals of community building, list growth, engagement, and conversion to sales.
Creating paid social media campaigns and developing social listening capabilities and influencer programs across all social platforms, continuously testing and optimizing the approach.
Managing the Books Division Web site including project managing the next version of the site. Creating ways for visitors to sample content, modernizing the e-commerce aspects of the site, and testing pricing—all to enable maximum discovery, longer engagement, lower bounce rates, and boost sales directly to consumers.
Collaborating with analytics professionals at the press and overseeing and implementing audience insight programs for books.
Working with a small team of agile promotion and design professionals. Sharing learning opportunities for the department to stay abreast of new technologies, knowledge, and skills.
Opening new markets for books; exploiting existing ones.
Monitoring industry trends and the competitive landscape, identifying gaps that JHUP could effectively fill and proposing changes to the digital marketing strategy.
Working with Co-Directors of Marketing and Sales and CFO to help create rational budgets and deliver revenue and expense outcomes that meet or exceed those budgets.
Bachelor’s degree and minimum 5 years of digital marketing experience with 8 years of experience strongly preferred.
Certificate or degree in digital marketing or similar discipline.
Extensive experience in conducting online testing, pulling analytics, and iterating online tactics based on data.
Knowledge of publishing not required but a plus.
Stellar at all aspects of communication.
Demonstrated ability to form collaborative teams.
Creative thinker; embracing new ideas; managing change; passionate about exploiting the potential of JHUP.
Inclusive in decision-making and problem-solving.
Fluidity in operating at a high level of abstraction to the details necessary to implement on a daily basis.
Excel in effective use of resources; keen self-awareness of strengths and weaknesses.
Classified Title: Communications & Marketing Manager Working Title: Digital Marketing Manager Role/Level/Range: ATP/04/PE Starting Salary Range: $69,140 to $95,005 per year Employee group: Full Time Schedule: M-F, 8:30 am - 5:00 pm Exempt Status: Exempt Location: 01-MD:Homewood Campus Department name: 10000124-Books Marketing Domestic Personnel area: Academic and Business Centers
The successful candidate(s) for this position will be subject to a pre-employment background check.
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Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal...timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.