Senior Vice President for Marketing and Communications
The Ohio State University is seeking a visionary and influential Senior Vice President for Marketing and Communications (SVP). Reporting to the President, the SVP is the institution's senior leader responsible for the overall brand, marketing, and communications strategy and implementation. The SVP will build an integrated, highly collaborative team of strategic marketing and communications leaders who are responsible for centralized centers of expertise, as well as college and unit-based marketing and communications professionals who support the distinct needs of colleges and units in building and protecting the brand, enhancing reputation, and inspiring choice of the institution.
The SVP will lead the development of an institutional marketing and communications plan to position Ohio State prominently within key markets and with critical stakeholders, to deepen understanding of Ohio State, and to engage and build meaningful relationships with our diverse set of audiences. The SVP will accelerate the institution's brand strategy and current brand-building efforts through audience translations, experience activation and alignment of the master brand and associated cascading programs, initiatives, and campaigns. The SVP will play a critical role in managing the institution's reputation through effective communications, media, and public relations practices, as well as cultivating key relationships with media, government, and community leaders.
As a member of the President's Cabinet and key advisor to the President and Board of Trustees, the SVP will advise on institutional issues and serve as a primary spokesperson and leader during crises. The SVP will develop deep partnerships with the President's cabinet, academic deans and unit directors to understand unit-level goals and distinct marketing and communications needs and connect unit-level messages and strategies with the overall direction of the institution –developing shared solutions that enable teams and optimize resources that further support the deans and cabinet leaders.
The SVP will possess a deep knowledge of contemporary marketing and communications practices, ideally within higher education and other industries, and deploy integrated strategies and channel plans to drive measurable impact through more agile, data-informed, and technology-enabled approaches.
The ideal candidate is a:
Change agent who creates momentum while being responsive to an evolving landscape
Sophisticated thought leader who leverages their knowledge and experience to support the institution's direction
Tested leader with deep experience in complex organizations and situations
Relationship developer who builds strong partnerships at all institutional levels
Team builder with a proven ability to develop and harness diverse talents, knowledge, and experiences
Skilled coach who cultivates people across distinct marketing and communications functions
Disciplined practitioner with a strong background in brand and marketing strategy development, strategic communications, and digital marketing.
Additional Information for Applicants::
Lead the full integration of a collaborative strategic marketing and communications team, including centralized centers of expertise and embedded college/unit marketers and communicators across the university and health enterprise
Strengthen Ohio State's market position by guiding and implementing a cohesive brand platform and cascading programs, initiatives, experiences, and campaigns for the institution's core audiences (e.g., students, faculty, staff, alumni, donors, patients and fans/patrons) across all touchpoints
Cultivate an audience centric, data-informed, integrated, and innovative approach to marketing and experience management
Serve as primary strategist for institutional issues management and spokesperson during crisis communications
Support other SVP/VP units through clear, strategic marketing and communications plans, materials, and implementation (e.g., enrollment, fundraising, employee, recruitment and engagement, new patient acquisition) while reducing duplicative or competing efforts across units
Cultivate mutually beneficial relationships with local, state, and national media, government officials, and community leaders to advance the institution's core priorities
15+ years marketing and communications experience at the executive level, preferably within higher education
Demonstrated success leading and implementing omni-channel marketing campaigns from strategy and creative development to execution and measurement, with an emphasis on online and offline channel integration
Experience working and leading teams in a complex, highly matrixed environment, regularly engaging with senior leaders and board members
Demonstrated success developing highly effective teams who manage critical projects and relationships on behalf of the institution
Experience in strategy development and long-range planning
Exceptional written and oral communication skills with demonstrated experience representing an institution in times of crisis
Target Salary: Negotiable
Job Category: Instructional/Faculty
Job Appointment (FTE%):
The Ohio State University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation or identity, national origin, disability status, and protected veteran status.
The Ohio State University is a dynamic community of diverse resources, where opportunity thrives and where individuals transform themselves and the world. Founded in 1870, Ohio State is a world-class public research university and the leading comprehensive teaching and research institution in the state of Ohio. With more than 63,000 students (including 57,000 in Columbus), the Wexner Medical Center, 14 colleges, 80 centers and 175 majors, the university offers its students tremendous breadth and depth of opportunity in the liberal arts, the sciences and the professions.
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