As a part of the Tenet and Catholic Health Initiatives family, Conifer Health brings 30 years of healthcare industry expertise to clients in more than 135 local regions nationwide. We help our clients strengthen their financial and clinical performance, serve their communities and succeed at the business of healthcare. Conifer Health helps organizations transition from volume to value-based care, enhance the consumer and patient healthcare experience and improve quality, cost and access to healthcare. Are you ready to be part of our solutions? Welcome to the company that gives you the resources and incentives to redefine healthcare services, with a competitive benefits package and leadership to take your career to the next step!
Conifer Healthï¿½s purpose is Providing the Foundation for Better Health. We have been building a leading healthcare technology-enabled services company for over a decade. Our success is measured by the success our customers enjoy and the advocacy they exhibit. Reports to the Sr. Director, Marketing and works closely with Subject Matter Experts (SMEs) and leaders across the enterprise to create and execute effective marketing content and programs that build the Conifer Health brand and support sales enablement.
Within Marketing, we are seeking a Lead Content Strategist/Marketer to manage and evolve our content strategy. You will drive content strategy, develop value-props, go-to-market messaging, thought-leadership and increase marketing qualified opportunities to drive pipeline and customer acquisition.
Who you are? An experienced content strategist who is obsessed with all mediums and content types. A creative problem solver who is passionate about healthcare, telling stories and crafting content that resonates with the CXO and decision-makers. You are highly creative and an excellent writer but also process-driven, critical thinker and use data to make decisions.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop content for the companyï¿½s owned and paid content channels, including website, social media, articles, blogs, case studies, presentations, brochures, email, etc...
Content Strategy & Management
Development of Coniferï¿½s content strategy
Develop and manage editorial/content calendar to drive awareness and thought leadership via the appropriate medium through a variety of marketing channels
Maintain content library and content governance process
Interact with various client-side project teams to understand business objectives, audiences and go-to-market strategies
Set guidelines for tone, style and content of writing and communications in order to maintain unified messaging for B2B products and services
Ensure new content is published according to content calendar
KNOWLEDGE, SKILLS, ABILITIES
Excellent writing skills and the passion to develop topical and solution-focused content with minimal direction.
Proven experience and confidence in developing and managing content to achieve brand and service awareness, as well as thought leadership.
Ability to build consensus with leaders and work effectively within a cross-departmental team.
Strong project/program management skills, with a focus on meeting deadlines and exceeding expectations in a fast-paced, deadline-driven environment.
Expert at content marketing and communication practices and principles.
Strong attention to detail with solid editing and proofreading skills.
Master in MS Office applications and social media and analytics platforms (Hootsuite, Google Analytics, etc.).
Experience in healthcare and/or revenue cycle management a plus.
Experience in content marketing platforms (Kapost) a plus.
EDUCATION / EXPERIENCE
10+ years related experience in marketing communications, content development, PR, advertising and project management, preferably in B2B/Services Marketing supporting the healthcare and/or BPO industry
Bachelorï¿½s degree in communications, marketing, English, journalism, or related field
Must be able to work in sitting position, use computer and answer telephone
Job: Conifer Health Solutions
Primary Location: Frisco, Texas
Job Type: Full-time
Shift Type: Days
Employment practices will not be influenced or affected by an applicantâ��s or employeeâ��s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.
Internal Number: 2005036505
About Conifer Health Solutions
Tenet Healthcare Corporation is a diversified healthcare services company with 115,000 employees united around a common mission: to help people live happier, healthier lives. Through its subsidiaries, partnerships and joint ventures, including United Surgical Partners International, the Company operates general acute care and specialty hospitals, ambulatory surgery centers, urgent care centers and other outpatient facilities. Tenet's Conifer Health Solutions subsidiary provides technology-enabled performance improvement and health management solutions to hospitals, health systems, integrated delivery networks, physician groups, self-insured organizations and health plans.