CRSA is actively seeking a Marketing Director to lead all marketing functions of the firm from our Salt Lake City office. Our ideal Marketing Director will have a decade of experience in the architecture/engineering industry and should already know the key players. The Marketing Director will be responsible for CRSA’s business development strategy, marketing, branding, communications, and public relations infrastructure, as well as managing our marketing team of professionals.
What would you do? Responsibilities will include the following examples:
Creation and execution of the corporate marketing plans, including implementing new marketing ideas and tools for the company
Oversee branding and image; develop messaging
Develop and execute active communication strategies used to promote both the Firm and staff across a range of outlets: specialty communications, newsletters, social media, website, etc.
Represent the organization with major customers, develop relationships with potential new customers
Network with industry, governmental, and other firms to learn of new opportunities. Actively participate in key A/E/C professional organizations such as SMPS
Conduct or direct client perception interviews
Supervise the preparation of statements of interest and qualifications, proposals, SF330 forms, collateral material, websites, and other marketing-oriented correspondence
Supervise upkeep of marketing databases, including projects, resumes, holiday card lists, consultant lists, etc.
Primarily responsible for recruiting, retention, and termination of employees on their team, with assistance from HR as needed
What type of person are we looking for? The person selected will have a combination of quantitative and qualitative skills and competencies. We need someone who is efficient and organized and able to communicate effectively with the architectural centers, clients, and their own multi-disciplinary team. The basic requirements include the following:
Experience: 10 years in the A/E industry, 5 years in a management role
Certifications: CPMS preferred
Education: Bachelor’s degree in related field, Master’s Degree preferred
Proficiency in Adobe Acrobat Pro and InDesign required. Proficiency in Photoshop and Illustrator preferred
Expert user of Outlook and PowerPoint (or other presentation software)
Competency with Databases and CRM software
Established reputation as a Business Development and Marketing authority
Exceptional communication skills, including publications, public speaking, and presentations
Proven ability to manage budgets
Experience with digital marketing and strategies
Personnel management skills including mentoring, recruiting, retention, reviews, and terminations
Professional and proactive work ethic. Ability to calmly handle high stress situations.
Proven marketing campaign experience
Strong copywriting, editing, and proofreading skills. Attention to detail
If you do not feel like you align exactly with these qualifications but think you’d be a great fit for our team, please tell us why!
About CRSA, Inc
CRSA's Mission Statement -– Enriching lives and creating community through excellence in Planning and DesignDesign that enriches lives and creates community.
Wally Cooper founded CRSA in 1975. In 1983, Allen Roberts joined Wally as a principal and the firm was renamed to Cooper Roberts Architects. For the first 20 years, the firm specialized in Historic Preservation Architecture and as a result, CRSA has a large portfolio of historical projects of every size, and most building types.
In the 1990’s, CRSA started using this deep experience in existing buildings as a launching pad to provide other services and new construction. About the same time, Wally and Allen began nurturing a new generation of leaders. First, CRSA grew a Planning Studio. Then, two new satellite offices in Idaho Falls (2001) and St. George (2006) were formed to reach geographical regions to the north and south of the headquarters in Salt Lake City.
By 2012, CRSA emerged in its current structure. Operating as one firm in three offices, CRSA is led by seven Senior Principals and a 13-member Board of Directors. We have studios specializing in higher education, religion, housing, and government buildi...ngs as well as planning, historic preservation, interior design services, and the satellite offices as studios unto themselves.
People are the centerpiece at CRSA: our clients, our employees, and our colleagues. Since its founding, CRSA has striven to foster a climate that is cognizant of its core values, and daily tries to fulfill them:
1. Integrity: We are who we say we are. We do what we say we do.
2. Service: We listen, anticipate, and respond to the needs of our clients.
3. Design: We craft responsive, environmentally responsible, and relevant designs that embrace innovation and enhance places.
4. Creativity: We foster creativity in our design solutions.
5. Employee Engagement: We encourage opportunities for growth, achievement, and recognition for all employees.
6. Profitability: We market and manage projects for financial success.
The CRSA Vision is that every great idea should be backed up with skill, integrity, and absolute commitment to its realization. We have a culture of: great people, great product, and great practice.