About Standard Chartered We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East.
To us, good performance is about much more than turning a profit. It's about showing how you embody our valued behaviours - do the right thing, better together and never settle - as well as our brand promise, Here for good.
We're committed to promoting equality in the workplace and creating an inclusive and flexible culture - one where everyone can realise their full potential and make a positive contribution to our organisation. This in turn helps us to provide better support to our broad client base.
The Role Responsibilities
Strategy This role is responsible for developing the marketing strategy for the growing and competitive HNW & UHNW segments for Standard Chartered Private Bank, and will be responsible for the development and implementation of marketing initiatives to acquire new clients, increase share of wallet with existing clients and raise overall awareness of our Private Bank.
Driving a balance between providing global direction whilst influencing a localised/regional approach, the marketing strategies and resulting plans will ensure effective positioning of the Private Bank, our solutions and capabilities to the clients we serve, and the clients we aspire to bank. Transforming the way in which we engage clients, with clear business outcomes. Performance
We are looking for a senior marketer with a deep understanding of the way in which HNW & UHNW individuals think, operate and make decisions. With a proven ability to drill into client segmentation, client mapping, and client behaviours you will have experience in translating these insights into meaningful and impactful marketing strategies and programs, driven by effective client targeting, measured through agreed client outcomes and success metrics.
Building exceptionally strong relationships with Private Banking senior executives will be critical to the success of this role. Networks will need to be built and established across Global heads and their Regional peers.
You will be responsible for marketing budget/spend related to Private Bank marketing activities, establishing metrics to evaluate ROI against Brand & Marketing /Private Bank business scorecards.
As a consummate collaborator and strategic marketer, your exceptional relationship building skills will ensure you are successful in your role. Your breadth and depth of experience in developing client led marketing strategies targeting Private Banking clients, and driving the planning of marketing initiatives and campaigns with depth of view and approach to clients, will ensure outstanding delivery of the marketing programs you are responsible for.
Work closely with business heads to understand their business priorities and translate these into executable go-to-market strategies to drive client impact and business outcomes
Develop transformational marketing strategies that puts client data, analytics and insights at the centre, with clear articulation of how marketing is supporting specific business aspirations.
Lead the implementation of plans with clearly defined outcomes and metrics that support these strategies, with periodic reviews and updates with senior business stakeholders.
Work closely with Business, Product, Portfolio, Sales, Operations, Compliance and Legal stakeholders to plan and design effective workflow in the implementation of marketing programs that drive customer acquisition, lead generation and utilisation.
Drive impactful engagement between Corporate Affairs, Brand & Marketing central teams and regional teams, providing guidance on localisation of global strategies and programs and implementation of these within regions.
Ensure regional plans roll up to support the overall global business goals and marketing programs for the Private Bank.
Provide direction and guidance to creative agencies to develop and articulate CVPs that translate into effective communication, translated into a strong communication strategy for all customer touchpoints
Lead the development of media buying strategies for key strategic initiatives and work closely with media agencies to ensure optimal media placement and reach
Develop measurement frameworks, metrics and KPIs that ensure marketing strategies are effective and impactful and that we're garnering increased insight around the ways that clients interact with us, and use our services.
Monitor and track campaign performance and results; use these learnings for future campaigns and share best practices.
Drive continuous improvement in marketing programs as market conditions evolve. Led by creative thinking and a desire to think outside the box.
The ability to interpret the Group's financial information, identify key issues based on this information and put in place appropriate controls and measures
Responsible for assessing the effectiveness of the Group's arrangements to deliver effective governance, oversight and controls in the business and, if necessary, oversee changes in these areas; Awareness and understanding of the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role.
Regulatory & Business Conduct
Display exemplary conduct and live by the Group's Values and Code of Conduct
Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct
Achieve the outcomes set out in the Bank's Conduct Principles
Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters
Global Private Banking Business Heads
Regional and Country Private Banking Business Heads
Group and Regional Corporate Affairs, Brand & Marketing
External Marketing Services Partners
Standard Chartered designated agencies
Our Ideal Candidate
Proactive, results-orientated, with solid organisational/project management skills and the ability to meet deadlines
Team player, and a high energy individual with a positive attitude
Exceptional interpersonal and networking skills, with a track record of developing relationships at the most senior level as well as across teams and geographies
Strong people skills with the ability to lead and inspire others to achieve the strategic vision and deliverables of the function
Superior communication skills, both written and verbal
Experience in thematic development and content marketing, thinking 'customer first' to ensure themes address client needs and challenges
Strong digital marketing background
Proven ability to clearly articulate the business goal behind the creation of marketing campaigns.
Strong management of budgets and agencies
Transformational mindset with sound decision making and the ability to work in a high paced, high pressure environment
Passion for working as part of a global team, whilst building strong networks with regional colleagues
Degree educated or equivalent preferably in Marketing, Communications or a related field
10 years senior level experience in Private Bank marketing and communications
At least 10 years of relevant work experience
Experience in digital marketing
Experience in financial services B2B preferred, and exposure to Private Banking and related products a plus
Apply now to join the Bank for those with big career ambitions.
To view information on our benefits including our flexible working please visit our career pages . We welcome conversations on flexible working.