About Standard Chartered
We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East.
To us, good performance is about much more than turning a profit. It's about showing how you embody our valued behaviours - do the right thing, better together and never settle - as well as our brand promise, Here for good.
We're committed to promoting equality in the workplace and creating an inclusive and flexible culture - one where everyone can realise their full potential and make a positive contribution to our organisation. This in turn helps us to provide better support to our broad client base.
The Role Responsibilities
Strategy
This role is responsible for defining and delivering the marketing strategy for Corporate segment clients within Corporate, Commercial & Institutional Banking, a business that is driven at global and regional level.
The successful candidate will drive development of the marketing strategy and supporting plan for Corporates, based on deep customer insights, in order to increase visibility, awareness and commercial impact for CCIB. The global strategy, borne from a deep understanding of the business and market dynamics as well a client needs and opportunity at a global level and across our network, should help inform the way in which we market to clients in a consistent way.
Business
You will own and drive end-to-end segment activity plans led by business segmentation and prioritisation and in close collaboration with Product Marketing, Marketing Services as well as the regional Marketing teams. You will drive business impact by understanding account plans, and commercial opportunities and effectively position the Bank, our services and capabilities to the clients we serve, and the clients we aspire to bank, optimising marketing plans to support the business in achieving their goals and aspirations.
We are looking for a senior marketer with a deep understanding of b2b marketing and the way in which MNC's and global Institutions operate, their influencers, their decision makers and personas, their banking requirements and needs. You will have a proven ability to drill into client segmentation, client mapping, and client behaviours and translate these insights into meaningful and impactful marketing strategies and programs, driven by effective client targeting, measured through agreed client outcomes and success metrics.
You will be responsible for marketing budget/spend related to Corporate segment marketing activities, establishing metrics to evaluate ROI against CCIB Business and Marketing scorecards.
Processes
- Build relationships and networks across the business and liaise with key business stakeholders on a regular basis to understand their specific needs, the clients they serve, and the opportunities that exist.
- Develop transformational marketing strategies that puts client data, analytics and insights at the centre, with clear articulation of how marketing is supporting specific business outcomes.
- Drive implementation of plans with clearly defined commercial returns with metrics and tracking that support these opportunities, leading periodic reviews and updates with senior business stakeholders.
- Drive impactful engagement between Corporate Affairs, Brand & Marketing central teams and the regional teams, ensuring regional plans roll up to support the overall global business goals for CCIB
- Develop measurement frameworks, metrics and KPIs that ensure marketing strategies are effective and impactful and that we're garnering increased insight around the ways that clients interact with us and the business and relationship impact.
- Drive continuous improvement in marketing programs as market conditions evolve. Led by creative, innovative ideas and a desire to think outside the box.
Risk Management
- The ability to interpret the Group's financial information, identify key issues based on this information and put in place appropriate controls and measures
Governance
- Responsible for assessing the effectiveness of the Group's arrangements to deliver effective governance, oversight and controls in the business and, if necessary, oversee changes in these areas; Awareness and understanding of the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role.
Regulatory & Business Conduct
- Display exemplary conduct and live by the Group's Values and Code of Conduct.
- Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
- Achieve the outcomes set out in the Bank's Conduct Principles
- Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
Key Stakeholders
- Global business heads and subject matter experts
- Regional Heads, Client Coverage
- Group and Regional Corporate Affairs, Brand & Marketing
Our Ideal Candidate
- Proactive, results-oriented, with solid organisational/project management skills and the ability to meet deadlines
- Business acumen and commercially savvy
- Team player, and a high energy individual with a positive attitude
- Exceptional interpersonal and networking skills, with a track record of developing relationships at the most senior level as well as across teams and geographies
- Strong people skills with the ability to influence and inspire stakeholders to achieve the strategic vision and deliverables of the function
- Superior communication skills, both written and verbal
- Experience in thematic development, thinking 'customer first' to ensure themes address client needs and challenges
- Proven ability to clearly articulate the business goal and expected results behind the creation of marketing campaigns. Thinking "customer first", and empathetic toward the pain points and challenges facing clients
- Good at managing budgets and agencies
- Transformational mindset with sound decision making and the ability to work in a high paced, high pressure environment
- Passion for working as part of a global team, whilst building strong networks with regional colleagues
Experience:
- Degree educated or equivalent preferably in Marketing, Communications or a related field
- >10 years senior level experience in B2B marketing and communications
- Depth of experience of marketing to Corporate & Institutional Banking clients
- Experience in digital marketing
- Experience in financial services B2B preferred, and exposure to Corporate/Institutional Banking and related products a plus
Apply now to join the Bank for those with big career ambitions.
To view information on our benefits including our flexible working please visit our career pages . We welcome conversations on flexible working. |
