• Help develop strategic marketing plan together with the team head, to ensure marketing strategy is aligned with business goals
• Implement impactful marketing campaigns through all means of advertising (marketing automation, SEO/SEM, above-the-line, below-the-line), events, media relations, email campaigns for intermediary sales and Pension business
• Establish and maintain positive relationships with internal business partners across marketing, product, sales, compliance and operations
• Plan and coordinate visitor calendar for portfolio managers' visit to Asia and drive the marketing vision for events
• Be strategic and proactively manage the content on HK Pension website together with product marketing. Ensure the content posted to website is correct
• Own and lead digital marketing initiatives for website improvement, enhance email campaigns, advertising, as needed
• Drive data capture and interpret analytics to improve campaign efficacy

Work Experience / Knowledge: 

• 6 – 8 years of working experience in marketing at asset management/ finance industry, including above-the-line, below-the-line, online, events and media relations. 
• Knowledge of investment products required.Help develop strategic marketing plan together with the team head, to ensure marketing strategy is aligned with business goals

Specialized skills: 

• Excellent verbal and written communication skills in both English and Chinese (Cantonese and Mandarin)
• Demonstrated track record in B2B marketing within financial services- insurance, pension, banking, asset management, etc.
• Ability to work well in a team environment, as well as to handle multiple concurrent assignments, work independently, and assume personal responsibility for deliverables
• Ability to effectively manage new projects, existing maintenance, shifting priorities, and multiple tasks
• Adept at stakeholder engagement, consensus-building, and conflict resolution
• Experience leveraging a broad range of Marketing Technologies such as CMS and Experience platforms such as Adobe, Marketing Automation Platforms and Analytics Platforms.
• Experience in digital and social media marketing preferred
• Proven experience in understanding the connectivity of marketing activities to a CRM system and the implications on marketing strategy
• Ability to adhere to deadlines while managing multiple projects
• Experience in HK pension marketing and/or marketing in asset management preferred
• Ability to concentrate and pay close attention to details
• Self-directed and well organized; able to work with minimal supervision
• Advanced computer skills including MS Word, Excel, and PowerPoint

Formal Education:

• Bachelor's degree required