Multi-Family Marketing Manager 

Position Summary:

The Marketing Manager is responsible for maintaining, improving and the execution of marketing strategies.  This position will help drive property performance and provide support to the Regional Leadership and community site teams.

Duties/Responsibilities:

• Reviews marketing metrics on a quarterly basis (SEO, SEM, website performance, geo-targeting, ILS performance, etc.) with Regional Leadership providing suggestions on how to maximize marketing spend, generate quality leads, and improve lead to lease ratios
• Provide additional marketing support and analytics as needed or requested
• Works with training team to develop marketing-based training programs
• Oversees communities monthly ILS/Digital audits and aids in any corrections needed
• Assist in the development of community marketing budgets and ensure operation within
• Direct oversight of 3^rd party marketing vendors
• Complete marketing help desk tickets
• Collaborates with vendors and third-party training providers to arrange employee registration for and participation in outside training programs. 
• Responsible for Echelon’s social media presence (Facebook, Instagram, Google +, LinkedIn, etc.)
• Manages Social Media Ambassador program
• Create monthly social media calendars for onsite team members as well as partner with them to ensure success of their social media presence
• Ensures brand consistency in all marketing materials, both at the Echelon level and the individual community level
• Responsible for the management of the Echelon corporate website.
• Completes all required marketing related tasks during acquisition and disposition of communities
• Performs other related duties as assigned.