The Director of Marketing helps define and lead the development and execution of the Harvard Graduate School of Education's overall marketing strategy and output. Reporting to the head of the Office of Communications and Marketing, the Director of Marketing works in close concert with colleagues across communications roles and in the HGSE admissions office, the development office, the professional education office, and other HGSE units to bring strategic leadership to the school's outreach to prospective students, partners and donors, alumni, and other audiences.
The Director of Marketing is a savvy and experienced digital marketing expert who will lead and shape the school's admissions recruitment strategy, managing digital and social advertising and overseeing the work of an outside advertising firm and other creative vendors. The successful candidate is also an experienced content marketer who can use the stories of HGSE's transformative impact in the field of education to build and reach key audiences and build journeys that nurture engagement. The successful candidate will also be passionate about education and about issues relating to equity, access, and equal opportunity.
The Director of Marketing manages production of high-level marketing materials for the school using both in-house and freelance resources; develops, creates and edits marketing copy for development and admissions materials, and other school-wide projects; helps to oversee the development and expansion of the school's web properties ensuring that they are innovative, functional, and support the school's marketing goals; and guides the Harvard Graduate School of Education's institutional marketing efforts by helping to conceptualize, define, and uphold HGSE's primary marketing messages, brand standards, and visual identity guidelines.
The Director of Marketing is accountable for quality, deadlines, and budget parameters for creative deliverables and is responsible for finding and implementing efficiencies between units at the school. The Director of Marketing will directly manage a marketing specialist and an art director and will help guide the work of content creators and other staff in the Communications and Marketing Office. The Director will also work with colleagues throughout the school to define and implement a robust inbound marketing strategy.
This position has a 6 month orientation and review period.
Once Harvard resumes regular operations this position will no longer be remote and work will be performed on campus in Cambridge, MA
HGSE is a diverse community of learners, teachers, and employees who are passionate about changing the world through education and striving for maximum impact in the field of education.
HGSE Human Resources values diversity in all forms, and believes that each employee brings a set of diverse experiences and identities to the workplace that makes us stronger, encourages innovation, and enhances our collective contributions. We continue to develop and support a workforce that reflects the diversity of those we serve; fosters an environment that allows each individual to belong and to bring their best self to work; and creates the conditions that empower employees to contribute their full potential to advancing the work of the school. We do this by:
Hiring and retaining staff reflecting the diversity of those we serve;
Providing employees opportunities to learn, grow, and be challenged;
Reviewing and ensuring fairness and equity in HR practices and policies including but not limited to hiring, promotion, and compensation;
Developing strong relationships and partnerships internal and external to our community to advance diversity and inclusion;
Communicating transparently and respectfully; and
Fostering an inclusive, respectful, and professional work environment
We regret that the Harvard Graduate School of Education does not provide Visa sponsorship.
About the Harvard Graduate School of Education
Many choose to work at the Harvard Graduate School of Education because they believe in our mission and are excited by our vision for the future. We have a reputation as a great place to work, for our excellent leadership, and we are a strong community that values diversity. For more information about HGSE, its programs, research, and faculty, please visit: www.gse.harvard.edu
Salary Grade: 058
Union: 00 - Non Union, Exempt or Temporary
B.A. in Marketing, Communications, Journalism or related field, with at least 7 years' progressively responsible experience in the Marketing/Communications industry.
Anyone wishing to be considered for this role must supply a cover letter with their resume.
Experience working in higher education, non-profit, or NGOs. Experience implementing sophisticated digital marketing campaigns supported by targeted print collateral. Proficiency with Salesforce and its related CRM tools is a positive attribute. Demonstrated ability to lead, manage and motivate a team. Experience fostering collaborations across departments. Excellent writing, editorial, and messaging skills, and experience managing marketing campaigns. Demonstrated ability to work within budget parameters and creatively finding solutions for better efficiencies. Interest or experience in education (both higher ed and preK-12) — and a commitment to the pursuit of equitable and inclusive solutions for young people, families, and communities.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 53247BR
About Harvard University Graduate School of Education
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.