The Vice President of Enrollment Management and Marketing is responsible for leading the universities enrollment and marketing efforts. In collaboration with the President, the Vice President provides oversight of the marketing and communications, undergraduate admissions, adult and graduate recruitment offices. This position reports directly to the President of Hannibal-LaGrange University.
Duties and Responsibilities
The Vice President of Enrollment Management and Marketing oversees the planning and execution of the marketing and enrollment strategies and execution for the university:
Executive Cabinet Member
Strategic Planning Team member
Emergency Management Team Member
Act as a Campus Security Authority (CSA)
Serves on various campus committees
Develops strategic marketing and enrollment plans
Reports to Executive Cabinet on enrollment and marketing trends
Work with all departments in conjunction with operational budgets and strategic planning.
Knowledge, Skills, and Abilities
Strong knowledge in the area of budget planning and strategic planning
Strong knowledge of marketing and enrollment best practices and trends
Excellent communication skills both written and verbal.
Able to supervise and manage a team.
Organizational and time management skills.
Proficiency with Microsoft Office, Excel and Power Point.
Must have values consistent with the mission and purpose of Hannibal-LaGrange University.
Must agree to, sign off on, and abide by the standards of employment on the back of the HLGU application, and in the administrators and employee handbook.
Education, Experience, and Training
Minimum of a Bachelor’s degree required, Master’s degree preferred.
Minimum of five years of proven experience in the area of enrollment management and/or marketing.