Opportunity at a Glance

Adtalem Global Education (NYSE: ATGE) is a global provider of educational services rich with opportunities for growth and offering competitive wages and benefits. As part of our Digital Center of Excellence, the marketing Paid Media Operations Manager is responsible for analyzing digital marketing spending performance and developing a deep understanding of our target consumer and leveraging those insights to influence our overall marketing strategy with deep knowledge in paid media channels.  This role requires an analytic thinker who is comfortable pulling data from variate data sources to uncover opportunities that improve the performance of our marketing efforts.

Responsibilities

• Analyze the performance of marketing efforts at tactic, audience and segment level to optimize performance
• Understand paid media needs, vendors, systems and underlying dataset by being a key user of this information and channel specifics KPIs
• Create and develop smart, compelling self-service reports that track KPIs and provide actionable recommendations for different levels of granularity
• Collaborate with IT and other departments to ingest, model and standardize data while also defining KPIs
• Identify and implement analytics tools and technology, providing subject matter expertise and representing stakeholder interests in the selection process.
• Evaluate data from various sources and provide insight to understand audiences, behaviors, outcomes and proposing enhancements to marketing performance
• Develop forecasts, Plan and references for channel-specific KPIs performances aligned with enrollments goals
• Provide support interpreting attribution data and provide recommendations
• Support primary and secondary research on brand health and campaign effectiveness
• Operate as an internal consultant with the ability to clearly communicate insights to senior leadership
• Perform ad hoc studies to identify cross-brand best practices
• Complete other projects and duties as assigned.

EEO

We are proud to be an EEO employer M/F/D/V. At Adtalem, we welcome everyone and have a strong commitment towards diversity and inclusion. We encourage our Colleagues to be their true authentic selves and support laws that prohibit discrimination everywhere we do business. We also maintain a drug-free workplace.