The Marketing Coordinator assists in the creation and execution of the marketing campaigns that support the Association’s audience development and revenue generation. This position is involved in the day-to-day campaign execution for programs including travel, membership, events, student audience communications (such as student membership, student events, and Camp Texas) affinity partnerships, sponsorships, and annual giving.
The ideal candidate is self-motivated, detail-oriented, and has a demonstrated ability to manage multiple projects at once. They must be a strong executor and able to coordinate projects from start to finish with minimal supervision. This is a diverse, fast-paced role in a busy department.
Major Job Functions
Coordinate, implement and track marketing plans for various products and services offered to constituents, both members and non-members.
Collaborate with cross-functional teams to help identify, develop and execute key strategies and maintain brand voice across audiences, assets, categories, and channels.
Run email marketing campaigns end-to-end and leverage features in email marketing platform, requiring daily oversight. Assist with email calendar management and email deployment.
Write marketing copy for customer-facing web, social, email, and print pieces.
Produce marketing and communications briefs with clear direction centered on marketing strategies and goals. Work closely with internal creative team to coordinate the production of marketing collateral.
Play a key role in building and maintaining the central marketing timeline for all categories.
Assist in the creation of annual and campaign based quantifiable objectives and appropriate measures of success.
Develop marketing reports through collecting, analyzing and summarizing results.
Help conduct market research (usability studies, benchmarking, focus groups, surveys, etc.) and monitor customer needs to identify proper marketing strategies and opportunities.
Assist with project management and creative direction for internal print ads for bimonthly Alcalde
Essential Job Requirements
Organized: able to manage and complete multiple projects simultaneously
Detail Oriented: able to provide accuracy and consistency throughout the work product
Efficient: effective at producing required results within compressed timeframes
Strong communication: both written and orally (consistent, efficient, and effective)
Ability to create and innovate messages/projects and deliver to specific (and differing) audiences
Collaborative: ability to work across multiple functions of the Association (Communications, Administration, Advocacy, Programs/Services) to assist in driving results
Flexible: open to changing priorities and managing multiple tasks simultaneously
Independent: ability to work effectively unsupervised
Proactive: able to note things that need to be done without being prompted and proactively address them
Computer proficiency with Microsoft Office products; familiarity with a customer relationship management database, experience in graphic design and basic understanding of html code a plus; relevant experience in email marketing and platforms an added bonus
Ability to attend occasional evening and weekend events
Ambitious, fast-paced doer
Personable and highly articulate
High degree of integrity and trust-worthiness
Great team member
TO BE CONSIDERED FOR THE POSITION Send resume and a cover letter, references, and SALARY REQUIREMENTS—by Wednesday, February 17 to email@example.com.
Be sure to put “Marketing Coordinator” in the subject line and state where you saw this posting.
The Texas Exes alumni association is an Equal Opportunity Employer
About The Texas Exes
About the Texas Exes
On June 18, 1885, 34 new graduates of the two-year-old University of Texas founded its alumni association. Today, the Texas Exes has more than 106,000 members living all over the world and keeps Longhorns connected to the Forty Acres and each other.