3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.
Reports to: Digital Marketing Team Lead
The Marketing Analyst is responsible for the building and implementation of marketing automation campaigns, campaigns, emails, landing pages and forms. Handles multiple requests of simple to moderate complexity and responsible for tactical level scope of work like but not limited to developing campaigns, executing test plans, ensuring deliverability and providing performance metrics. performance metrics. In this role, they will also be responsible for representing 3M consistently by following brand standard and adhering to digital best practices.
Create, build, test and manage automated marketing campaigns and programs such as lead nurture and trigger based
Create and execute basic email campaigns
Create and manage forms including best practice design, proper function, submission success and tracking, working closely with marketing and design team
Manage contact list uploads and segment health
Track and report performance of marketing automation campaigns
Build campaigns based off workflows designed by digital strategists and project managers
Develop controls on all data inputs and outputs to drive data cleanliness
Assist in plan development, tracking, and reporting of campaign performance
Report on metrics of campaigns/nurtures/emails, provide data analysis and provide recommendations on how to improve or increase engagement
Deliver performance improvements via ongoing testing and results to provide continued learning
At least 1 year experience in any Marketing Automation platform
At least 2 years working knowledge of HTML, CSS, and Adobe Dreamweaver
Familiarity on Eloqua, Jira, Salesforce, Excel and Microsoft Office Suite
1-2 years of equivalent work experience in Digital Marketing including: Marketing, Marketing Automation Campaigns, E-mail Campaigns, digital advertising, web and mobile sites, social media, e-commerce and a general understanding of web technologies
Demonstrated ability to manage concurrent projects
Highly organized, good time management skills, and customer centric
Ability to work both independently and as a team member as necessary
Strong analytical skills and attention to details
Strong command of English language
Learn more about 3M's creative solutions to the world's problems at www.3M.com or on Twitter @3M.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
Please access the linked document by clicking here, select the country where you are applying for employment, and review. Before submitting your application you will be asked to confirm your agreement with the terms.
Internal Number: R01030935
Here, you matter. You inspire.
Here, you go.
At 3M, inspiration happens daily. Here, science is how the
magic happens. Except it’s not magic, it’s the right science
applied the right way by the people of 3M. Here, your ideas
help shape everyday lives around the globe.
• We nurture the world around us
• We act with uncompromising integrity
• We encourage a culture of coaching and development
• We are endlessly inquisitive
• We create with purpose
• We believe in the power of the whole
3M technology advancing every company
3M products enhancing every home
3M innovation improving every life
3M is all around you: Nearly 90,000 employees, Operations in 70 countries. $32+ Billion in Sales. 100,000+ patents, Products sold in 200 countries, and 5 diverse business groups : Consumer, Health Care, Industrial, Safety & Graphics, and Electronics & Energy.