Position Description:

Reporting to the Vice President of Enrollment Management and Marketing, the Director of Marketing and Communications plans (in line with the University’s strategic plan), executes and oversees all aspects of the University's integrated marketing communication efforts to increase the university's visibility, brand-awareness, reputation and engagement with key internal and external constituencies, stakeholders, suppliers and vendors (with an emphasis on prospective undergraduate and graduate students).

Essential Position Duties and Responsibilities:

• Provides leadership to the Marketing and Communications department which includes Public Relations, Marketing, Web Services, Print Services and Graphic Design Services.
• Creates and implements an annual integrated marketing communications strategic plan to support strategic goals of increasing undergraduate and graduate enrollment using appropriate internal and external resources. To that end, provides direction and support to University enrollment.
• Provides direction for University social media channels, direct mail campaigns, e-communications, digital and print advertising and print collateral projects.
• Serves as the managing editor of University publications.
• Directs, oversees and participates in content creation, design and continuing development of the University's website(s), ensuring adoption and integration of appropriate new technologies to maximize information delivery and user engagement with the site.
• In conjunction with event sponsors across the University, effectively promotes and manages general and enrollment events.
• Directs, coordinates and supports the marketing, branding and communications efforts of University colleges, schools, programs and departments to ensure brand and message consistency with University marketing strategy.
• Serves as the chief brand manager for the University, ensuring a common look, feel, and message from every area, in line with the University’s strategic and marketing plans.
• Allocates, monitors and tracks annual marketing budgets.